Are you are searching for ways to engage with customers better on social media? You’re not alone. As you are aware, your customers are essential to the success of your business and that’s why it’s important to take every opportunity to engage with them on social media.
If you engage with your customers effectively, there is a lot to be gained including customer feedback, building a positive reputation, creating a brand voice, and understanding what your target audience connects with. And thanks to social media, it has never been easier to interact with your customers and build new relationships.
But let’s not just talk about the benefit, if you want to succeed at social media engagement you will have to take a proactive approach. Being social should not be a one-way street. Remember you are talking to people. It’s not about posting content and moving on from it.
When your customers leave comments on a post, be prepared to join in on the conversation. And don’t just respond to negative comments and complaints. Take the opportunity to say thank you for positive reviews, reactions, and comments. When there are negative comments, make sure you are still being polite and avoid coming off as defensive or rude. Any time someone mentions or checks-in to your business, always like it and respond. If a customer asks a questions, respond to them in a timely manner.
Think about it this way, if you left a comment on a page and never received a response, what is the likelihood that you will want to leave a comment again or recommend them to someone else? By engaging with your audience and being responsive, your customers with feel valued and more likely to interact with your page again.
And always remember, no matter what your industry is, you are allowed to show personality. People will be more likely to engage with someone who makes things sound interesting, friendly, and fun. Even adding in emoticons here and there can help your customers related to you.
With the advancement of smart phones, accessing your social media sites is a breeze. You no longer need to be tied to your desk to access your social media sites. Your phone allows you to engage with your audience anytime you are on the go and respond to your fans quickly and in a well-timed manner. When you are at your desktop there are great social media tools such as HootSuite, Buffer, and Tweetdeck to monitor active on your accounts.
Engaging with your audience can be a huge undertaking, but once you do expect great relationships to form and before you know it, a bigger audience.
Are you looking for training, guidance, or just outright help with your social media efforts? Contact us and let’s talk!
