How to Stop Your Online Cart Abandonment

How to Stop Your Online Cart Abandonment

Online shopping is growing in popularity. And there’s not much more proof needed than Black Friday 2018. Reports show that 165 million people hit the web to shop, leaving in-store foot traffic down 5 to 9 percent, according to RetailNext. But online cart abandonment...
The Importance of Digital Brand Safety

The Importance of Digital Brand Safety

As originally published on Forbes.com. Brand safety is a growing concern for most marketers, and as we move to depend more heavily on digital marketing, including programmatic advertising, its importance has significantly increased. Marketers just need to look back to...