The Colors of Branding

The Colors of Branding

As originally published on Forbes.com. Color speaks without words. It’s a language we use every day — a universal tongue we all speak without opening our mouths but our eyes. We all attach value to different images, shapes, and colors. And so, the importance of color...
How to Stop Your Online Cart Abandonment

How to Stop Your Online Cart Abandonment

Online shopping is growing in popularity. And there’s not much more proof needed than Black Friday 2018. Reports show that 165 million people hit the web to shop, leaving in-store foot traffic down 5 to 9 percent, according to RetailNext. But online cart abandonment...