The Importance of Digital Brand Safety

The Importance of Digital Brand Safety

As originally published on Forbes.com. Brand safety is a growing concern for most marketers, and as we move to depend more heavily on digital marketing, including programmatic advertising, its importance has significantly increased. Marketers just need to look back to...
Developing Best-Buyer Personas

Developing Best-Buyer Personas

How much do you really know about customers? What do they have in common? What are their personas? Buyer personas are fictional, simplified representations of your ideal customers.  These personas can help you understand and identify the people you are trying to...