Cleartalk
Is Content Key to a Successful Digital Marketing Strategy?
If you own a business, you’ve likely heard that “content is king.” But how true is this statement? It is incredibly accurate. Content marketing — or the creation and distribution of valuable, relevant copy that attracts a clearly defined audience — strengthens your...
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Brand Response Time on Social Media
If a customer called your business to ask a question, more than likely you or someone from your team would pick up the phone and happily answer any inquires. So, why do most brands and businesses ignore, or at least delay, answering comments and reviews on their...
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Is Your Email Marketing Compliant with the CAN-SPAM Act?
As originally published on Forbes.com. Most businesses use some form of email marketing. Whether it is a weekly newsletter or a monthly sales promotion, emails are a great way to reach an audience who wants to hear from you. After all, they all opted into your emails,...
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Twitter 101: Part Two
In our last blog, we took you through the process of setting up and promoting your business’s new Twitter account. But Twitter is no fun if you’re not tweeting! To keep it simple, here are five best practices to remember when tweeting from your business account. Use...
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Twitter 101: Part One
If you own a brand or business, you’re probably already managing a Facebook page for it, or at least paying someone else to manage it for you. But what about Twitter? With 2018 being a whirlwind of changes that involve words like Cambridge Analytica and Facebook...
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Beyond Reach: What Bottom-Line KPIs You Need to Measure on Social Media
As originally published on Forbes.com. When businesses and brands first started their social media pages, the savvy C-Suite asked their social media manager to track analytics on this newfangled thing called social networking. For a long time — probably too long —...
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