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Optimizing Your Facebook Page
So, you’re a business owner looking to up your social media marketing game. And whether you take a do-it-yourself approach to social media or have someone on staff who oversees content, there are often holes the untrained eye won’t catch when it comes to optimizing...
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What You Need to Know About Marketing to Generation Z
Generation Z, those born in the late 1990s and early 2000s, is a generation that challenges the way marketers and brands are thinking about the future of their marketing efforts. Marketing to Gen Z presents new problems for brands that aren’t adapting fast to the new...
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Making the Most of Instagram Stories for Business
With more and more users flocking to Instagram to share snapshots of spicy tuna rolls and airbrushed selfies, it’s never been a better time for your brand to start making the most of Instagram Stories. The Stories feature is a powerful way to boost engagement and...
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Google My Business: Why Your Company Should Be Optimizing This Free Tool
It is well-known that Google is the No. 1 search engine in the United States, and a great way to find local products and services. But what many business owners aren’t aware of is Google’s free listing, Google My Business, which could be costing you customers and...
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The Colors of Branding
As originally published on Forbes.com. Color speaks without words. It’s a language we use every day — a universal tongue we all speak without opening our mouths but our eyes. We all attach value to different images, shapes, and colors. And so, the importance of color...
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Five Questions Your Company Needs to Answer Before Building a Brand
As originally published on Forbes.com. Building a brand doesn't happen over night. And very rarely does a successful brand occur accidentally. A strong brand is usually one that has undergone research, planning and strategic implementation. A strong brand relays a...
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