How To Find Your Customers On Social Media

As originally published on According to the Pew Research Center's 2018 social media fact sheet, around 70% of Americans use some form of social media. With that many users, it can be overwhelming to understand which demographics use which platforms....

read more

Is Content Key to a Successful Digital Marketing Strategy?

If you own a business, you’ve likely heard that “content is king.” But how true is this statement? It is incredibly accurate. Content marketing — or the creation and distribution of valuable, relevant copy that attracts a clearly defined audience —  strengthens your...

read more

Brand Response Time on Social Media

If a customer called your business to ask a question, more than likely you or someone from your team would pick up the phone and happily answer any inquires. So, why do most brands and businesses ignore, or at least delay, answering comments and reviews on their...

read more