The Colors of Branding

As originally published on Color speaks without words. It’s a language we use every day — a universal tongue we all speak without opening our mouths but our eyes. We all attach value to different images, shapes, and colors. And so, the importance of color...

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Hashtags on Social Media

As originally published on Hashtags can be tricky. Too many and your posts look cluttered. Not enough and your post could end up in digital no man’s land. Use a bad hashtag and no one is going to click it. Use a good yet popular hashtag, and it might get...

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How to Make the Most of Your Company’s LinkedIn Page

As originally published on If your business doesn’t have a LinkedIn company page, you could be missing out on new and valuable connections, brand awareness opportunities and a way to directly promote your products and services to new clients. LinkedIn has...

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