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Google My Business: Why Your Company Should Be Optimizing This Free Tool
It is well-known that Google is the No. 1 search engine in the United States, and a great way to find local products and services. But what many business owners aren’t aware of is Google’s free listing, Google My Business, which could be costing you customers and...
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The Colors of Branding
As originally published on Forbes.com. Color speaks without words. It’s a language we use every day — a universal tongue we all speak without opening our mouths but our eyes. We all attach value to different images, shapes, and colors. And so, the importance of color...
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Five Questions Your Company Needs to Answer Before Building a Brand
As originally published on Forbes.com. Building a brand doesn't happen over night. And very rarely does a successful brand occur accidentally. A strong brand is usually one that has undergone research, planning and strategic implementation. A strong brand relays a...
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Hashtags on Social Media
As originally published on Forbes.com. Hashtags can be tricky. Too many and your posts look cluttered. Not enough and your post could end up in digital no man’s land. Use a bad hashtag and no one is going to click it. Use a good yet popular hashtag, and it might get...
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How To Successfully Use Emotion To Sell Your Product Or Service
As originally published in Forbes.com. Emotions play a role in almost everything we do and every decision we make. And when a marketing campaign captures an emotion, making consumers feel a deeper connection to the product or service the brand is selling, the purchase...
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How to Make the Most of Your Company’s LinkedIn Page
As originally published on Forbes.com. If your business doesn’t have a LinkedIn company page, you could be missing out on new and valuable connections, brand awareness opportunities and a way to directly promote your products and services to new clients. LinkedIn has...
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