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How to Verify Your Facebook Business Page
Verifying your Facebook pages means going through a short and simple process to receive a blue or grey check mark, which will appear next to your name on your business or brand page. With so many fake accounts and fan pages, a check mark verifies to your customers...
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Joining Facebook Groups with Your Facebook Business Page
Facebook recently announced that Pages can now join Facebook Groups. Before this change, only Personal Profiles could join a Group. If you are a business owner, this new option may open up a way of reaching out to new communities and to spread brand awareness and...
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How to Automate Your Social Media Posts
Running a business is undoubtedly a lot of work. So, adding another task to do, like posting on social media, can be a hassle. And while businesses should maintain an active presence on their social media pages, there are tools that can help you post while you’re busy...
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3 Tips to Foster Engagement on Facebook
Businesses of all sizes are seeing a sharp decline in Facebook engagement thanks to the social media behemoth’s 2018 change in algorithm, giving preference to showing friends and family posts to its user over business page posts. Outside of increasing your brand’s...
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How To Find Your Customers On Social Media
As originally published on Forbes.com. According to the Pew Research Center's 2018 social media fact sheet, around 70% of Americans use some form of social media. With that many users, it can be overwhelming to understand which demographics use which platforms....
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How to Find Your Brand’s Voice & Enhance Your Social Media Presence
In social media advertising, “voice” refers to how a brand expresses itself in its content. It is often defined by adjectives such as “passionate” or “quirky” and is known to heavily influence customer engagement. Which would you rather read: a stilted, salesy...
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