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How to Automate Your Social Media Posts
Running a business is undoubtedly a lot of work. So, adding another task to do, like posting on social media, can be a hassle. And while businesses should maintain an active presence on their social media pages, there are tools that can help you post while you’re busy...
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3 Tips to Foster Engagement on Facebook
Businesses of all sizes are seeing a sharp decline in Facebook engagement thanks to the social media behemoth’s change in algorithm, giving preference to showing friends and family posts to its user over business page posts. Outside of increasing your brand’s...
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How To Find Your Customers On Social Media
As originally published on Forbes.com. According to the Pew Research Center's 2018 social media fact sheet, around 70% of Americans use some form of social media. With that many users, it can be overwhelming to understand which demographics use which platforms....
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How to Find Your Brand’s Voice & Enhance Your Social Media Presence
In social media advertising, “voice” refers to how a brand expresses itself in its content. It is often defined by adjectives such as “passionate” or “quirky” and is known to heavily influence customer engagement. Which would you rather read: a stilted, salesy...
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The Importance of Digital Brand Safety
Why brand safety is important to your business.
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Six Ways You Can Use Yoga Principles In Your Social Media Marketing
As originally published on Forbes.com. Most social media marketers know that their jobs can be hectic. With customers using social media 24/7, and with so many platforms to use, where policies and best practices seem to change daily, comparing social media marketing...
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