Cleartalk
How to Build Brand Loyalty
It’s always exciting when a new customer purchases a product or service from your company; however, that excitement grows once that customer becomes loyal to your brand. But with younger generations wavering from brand loyalty, many businesses are struggling to adapt...
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Working with Facebook’s Algorithm
Working with Facebook's algorithm is the topic of one of our most recent Forbes articles. As originally published on Forbes.com. Have you noticed a sharp decline in the organic reach of your business's Facebook posts? You're not alone. Facebook's 2018 algorithm...
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Instagram Removes Like Counts
In the spring of 2019, Instagram announced that it was testing, in select countries, the removal of the visible like counts on posts. The reason? Instagram wants users to not focus on the likes but rather on the quality of the content. While your followers won’t be...
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Social Media Video Optimization
Videos are, undoubtedly, one of the most consumed types of online content today. Video content, whether it is on your Facebook, Twitter, Instagram, LinkedIn, or YouTube account leads to more brand lift, more shares, and, ultimately, more foot or website traffic for...
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Instagram TV and Your Business
In June of 2018, Instagram launched a new feature, coined IGTV (Instagram TV). In its first full year, IGTV has gained traction among users, companies, and influencers. Utilizing Instagram in your company's social media campaigns is a must, especially if you are...
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How to Implement User-Generated Content in Your Marketing Strategy
User-generated content—what is it, and how can it help drive sales and online engagement for your brand and business? Well, it’s all in the name. Users (your customers) generate (share on social media) content (word-of-mouth about your brand). With us so far? When...
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