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Costing your brand embarrassment and even possible customers, common social media mistakes are ones that usually happen when posts and tweets are done quickly, without oversight, and when the use of platforms is not well-thought-out. Many times, businesses post on social media because they know that “they need to,” which…

Trends and timing have a significant impact on creating relatable social media content. Consumers crave content that speaks to them. So, how do you tailor your strategy to encompass relatability in your social media marketing? Creating relatable social media content starts with understanding what the consumer wants—and that can change…