Case Study of Safeway Foods

When Safeway Foods, a major, national prepared foods manufacturer and distributor, wanted to bring their Sunnyside Farms brand salad line to market, they chose Clearbridge Branding Agency to name, design, and produce their packaging and labeling.

Several concepts were presented to the client, and the winner, both in the eyes of Safeway Foods and Clearbridge Branding Agency, was the edgy and eye-popping idea of “Put A Fork In It.” Once the concept and design were agreed upon, Clearbridge designed a total of seven salad lines including: Chicken Caesar Salad, Cobb Salad, Chef Salad, Mediterranean Style Salad, Thai Style Salad, Apple Harvest Style Salad, and Southwest Style Salad.

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