Case Study of WCRE

This concept encapsulates everything “cool” about WCRE. The revolutionary thinking behind the internet and social presence, the teamwork approach to business, the fierce sales acumen, and great client relationships. The current brand is also attuned to sports culture as evidenced by many things throughout WCRE, like the relationship with Brian Propp, the WCRE Charity Hockey event, even the memorabilia at the WCRE office.

Add to that, the culture and vibe of the city of Philadelphia with the success of the Eagles and Wildcats, the city-wide pride that is all around. This makes the timing perfect for a move into the Philadelphia market.

This campaign is memorable, fun, and full of swag! But most importantly, it delivers a strong message about the success of WCRE.

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