Case Study of WCRE
Working with Wolf Commerical Real Estate, we focused on their brand messaging. This concept encapsulates everything “cool” about WCRE: the revolutionary thinking behind the internet and social presence, the teamwork approach to business, the fierce sales acumen, and great client relationships. Their current brand is attuned to sports culture, as evidenced by many things throughout WCRE, like the relationship with Brian Propp, the WCRE Charity Hockey event, and even the memorabilia at the WCRE office.
Add to that, the culture and vibe of the city of Philadelphia with the success of the Eagles and Wildcats, the city-wide pride that is all around. This makes the timing perfect for a move into the Philadelphia market.
The brand messaging of this campaign is memorable and fun! But most importantly, it delivers a strong message about the success of WCRE.
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