Case Study of Monihan

 Families that vacation in Ocean City year after year, cherish their memories as their children grow. Memories of the shore start with the beach house that you spend the week in. Whether your beach house is good or not so good, you always remember the fun times you had that week.

This campaign features the idea of showcasing memories of Ocean City, served up through the use of scrapbook pictures. Afterall, what better way to preserve memories than the pictures you take!

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