Case Study of SNJ Today

SNJ Today is a company devoted to being the leader in innovative storytelling. They simply tell the stories that need to be told while being committed to telling the stories that make southern New Jersey a great place to live, work and play.

The goal of SNJ Today is to make their name synonymous with South Jersey. They are the primary purveyor of news and information through all of their media platforms.

Clearbridge creates a unique double entendre that says “we are a definite part of South Jersey,” and we also broadcast the positive news specific to South Jersey.

This campaign overlays the SNJ Today logo with popular South Jersey landmarks and lifestyles in order to seamlessly make the case that we are “Positively South Jersey.” From the “Jersey Shore” to the “Farmlands of Cumberland County” and beyond, SNJ Today is an integral part of South Jersey.

This campaign feels heroic and sophisticated and will tug at the heartstrings of all South Jerseyans.

Positively South Jersey Campaign

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