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Business Marketing Goals

The Importance of Market Research in Business Success

Whether you're a start-up, SME, or a Fortune 500 company, the importance of market research cannot be overstated. It's not merely an extra step in the process of launching or growing a business; it's the bedrock of business success. Let's break down why market research is so crucial and how…

rebecca kowalewiczNovember 30, 2023

Business Marketing Goals

Account-Based Marketing in B2B

In recent years, B2B marketing has undergone a significant transformation, with traditional lead-based strategies slowly losing ground to more focused and personalized approaches. At the forefront of this revolution is the rise of account-based marketing (ABM), a strategy that aims at targeting specific high-value accounts rather than broad audience segments.…

rebecca kowalewiczNovember 16, 2023

Marketing Goals

The Role Of Loyalty Programs In Harnessing First-Party Data

The Role Of Loyalty Programs In Harnessing First-Party Data was originally published on Forbes.com. As third-party cookies gradually fade into obsolescence, brands are racing to adapt to changing consumer behavior and new data privacy regulations. At the same time, businesses recognize the value of brand loyalty. In this article, we…

rebecca kowalewiczSeptember 21, 2023

Business Marketing Goals

Optimizing Your Marketing Strategy for Smart Speakers and Voice Search Assistants

As technology continues to evolve, more people are relying on smart speakers and voice search assistants for everyday tasks. In fact, according to a study by NPR and Edison Research, 53 million Americans own a smart speaker, and that number is expected to grow. With this rise in popularity, it's…

rebecca kowalewiczAugust 24, 2023

Branding Marketing Goals

Nurturing Brand Loyalty in the Digital Age

As marketers, it's become tougher than ever for businesses to create lasting connections with their customers, let alone nurturing brand loyalty. With so many options at their fingertips and worries about overall inflation, cost of living, and paychecks not keeping up with rising prices, consumers can easily jump from one…

rebecca kowalewiczAugust 10, 2023

News

The Importance of Market Research in Business Success

Account-Based Marketing in B2B

The Role Of Loyalty Programs In Harnessing First-Party Data

Optimizing Your Marketing Strategy for Smart Speakers and Voice Search Assistants

Nurturing Brand Loyalty in the Digital Age

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