With so many people using the web to find new businesses, most potential customers will probably see your website long before they step into a location or talk to a member of your staff. Not only is website design a platform for presenting products and services, but it’s also a chance to make a strong first impression and build the company brand. To ensure you’re making the most out of this valuable tool, below are a few signs it’s time to update the site.
- Not Bringing in Business
Search Engine Optimization (SEO) is a key part of modern web design and refers to how visible your company’s site is to potential customers looking on the Internet for a product or service you provide. If your website isn’t attracting attention or showing up in search results, a redesign can maximize exposure and help build your business. If you Google your business, does your website show up on the front page, or even in the top 3 non-paid positions? If not, an SEO-friendly website is probably something you should consider.
- Not Optimized for Mobile
According to StatCounter.com, over half of all web traffic comes from cell phones and tablets instead of traditional computers, so your website design should meet your customers where they are. If it’s not optimized in this way, a skilled developer can create an attractive, functional mobile site or give you a complete redesign, depending on your needs. Earlier in the year, Google began to roll out its mobile-first indexing, which means that the search engine behemoth started to use the mobile versions of website in their indexing and ranking. If your website isn’t mobile-friendly, it may be harder for people to find because Google now prefers to show users the mobile version over the traditional desktop version.
- You’ve Outgrown the Old One
Maybe you’ve added new products and services since the last site update or adopted a new branding approach. While a simple adjustment might work in some cases, designing a new layout and aesthetic may be the best approach if you’ve outgrown the existing platform. Step back and look at your current website from the eyes of a consumer. How easy is to navigate and find what you need? If you know how to get to where you want to go on your website doesn’t -necessarily mean that first-time visitors will do the same.
- It Looks Dated
Technology is always on the move, and, in today’s market, it’s important to keep up. An old-looking website using outdated technology appears unprofessional and may push new customers away. Colors that were popular ten years ago may look outdated today so a quick refresh of color, could be all of you need. But if you’re still using Flash, or a table-based layouts, a fresh, modern, interactive web design will give your products and services the platform that highlights them best.
Clearbridge Branding Agency provides effective, creative marketing solutions to companies in a broad array of industries. Whether you need a new website design or a complete branding package, our team of specialists will give you a leg up on the competition.