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Why You Need E-Commerce for Business

E-commerce for business is an integral part of company growth and sustainability. Yet many small-to-medium-sized businesses have long-avoided starting an online version of their brick-and-mortar store, either due to cost, fear of the unknown, or just being unsure of even where to get started. But as the pandemic earlier this…
rebeccakowalewicz
September 25, 2020
Marketing Goals

Creating an Email Campaign that Converts

As originally published on Forbes.com. Creating an email campaign that converts starts long before messaging, layout and design. Much like with any marketing, there are key steps to crafting an email that won’t get automatically deleted, or worse, cause someone to click the “unsubscribe” button. These six steps can help…
rebeccakowalewicz
September 11, 2020
BusinessLinkedInMarketing Goals

Three Reasons to Implement Social Listening and Social Monitoring Now

Social listening is sometimes confused with social monitoring, but they’re not exactly the same thing. When engaging in social monitoring, data is collected on brand awareness, mentions, and sentiment (tracking if the comments being said about your brand are positive, negative, or neutral) when your brand is mentioned. Social listening…
rebeccakowalewicz
May 22, 2020
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