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Three Reasons to Implement Social Listening and Social Monitoring Now

Social listening is sometimes confused with social monitoring, but they’re not exactly the same thing. When engaging in social monitoring, data is collected on brand awareness, mentions, and sentiment (tracking if the comments being said about your brand are positive, negative, or neutral) when your brand is mentioned. Social listening…

rebeccakowalewiczMay 22, 2020

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The Best Time to Post on Social Media

When is the best time to post on social media? From afternoon tweets to evening Facebook posts, there are a number of studies that tell us when the best time to post on social media is based on the day and even the type of business you are in. But…

cbmediaadminApril 24, 2020

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Generation-Based Social Media Marketing

In this article we wrote for Forbes, we looked at generation-based social media marketing and what both marketers and brands need to be aware of when creating their messaging. As originally published on Forbes.com. Most marketing messages aren’t cross-generational, meaning that an ad that may resonate with one generation could…

cbmediaadminMarch 27, 2020

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Beginner’s Guide to Keywords in Google Ads

As originally published in Forbes.com. Google Ads can be an effective way to reach an audience of new customers. However, if you do not have a well-thought-out keyword list, your search and display ads may not be shown to those much-coveted consumers. What is a keyword list? It is a…

cbmediaadminFebruary 28, 2020

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How to Build Brand Loyalty

It’s always exciting when a new customer purchases a product or service from your company; however, that excitement grows once that customer becomes loyal to your brand. But with younger generations wavering from brand loyalty, many businesses are struggling to adapt to this new consumer landscape. Here are five tried-and-true…

cbmediaadminFebruary 14, 2020

Beginner’s Guide to Keywords in Google Ads

How to Build Brand Loyalty

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