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Why You Should Add Google Analytics to Your Website

If you’re considering adding Google Analytics to your website, or maybe have heard about Google Analytics but aren’t sure if it’s something you should take the time to do, let’s explore why it may be advantageous to your business, its bottom line, and your overall digital marketing. But first, what…

rebeccakowalewiczMarch 26, 2021

Websites

Website ADA Compliance

Website ADA Compliance was originally published on Forbes.com. When creating or redesigning a website, many marketers and web designers take into consideration the look of the site, its overall responsiveness, and search engine optimization. However, often neglected is website accessibility and ADA compliance. Not only is this a missed opportunity…

rebeccakowalewiczMarch 12, 2021

Business

Turning Your Expertise into Media Attention

Turning Your Expertise into Media Attention is shown below as originally published on Forbes.com. Many of us go about our daily work routine, putting in long hours, addressing problems, delegating tasks, growing our company and feeling accomplished that a solid day’s work has been done. Some of us go even…

rebeccakowalewiczFebruary 26, 2021

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Making Social Media Posts ADA Compliant

When we think about ADA compliance, it is mostly in the realm of brick-and-mortar stores and their accessibility to consumers with disabilities. Rarely do we consider making our social media posts ADA compliant. ADA, or the Americans with Disabilities Act, was signed into law in 1990 and has evolved over…

rebeccakowalewiczFebruary 12, 2021

Email Business

Why You Should Never Buy An Email List

As originally published on Forbes.com. With almost 4 billion email users across the world, email marketing is a tried and true way to reach your current customers, regardless of whether your company is B2C or B2B. But what about finding new customers? Many marketers turn to paying for lists of names and…

rebeccakowalewiczJanuary 29, 2021

SEO Websites

Considering a Blog for Your Company?

Are you considering a blog for your company? Before you get started, here are the basics of blogging to help get you started. As originally published on Forbes.com. If you have been wondering whether your website should have a blog, the answer is probably yes. But before you put the…

rebeccakowalewiczJanuary 15, 2021

Business Marketing Goals

Creating a Strong Logo

The below article, on creating a strong logo, is shown as originally published on Forbes.com. Creating A Strong Logo Creating a strong logo is one of the most important investments a company can make. Not only does it foster a strong first impression of your company, but it can separate…

rebeccakowalewiczDecember 18, 2020

SEO Websites

What is Search Engine Optimization?

What is search engine optimization? It’s OK to ask; we’ve got you covered. You may have heard of the term SEO, or search engine optimization, but aren’t quite sure what that exactly means. We understand, you’re in the business of being an expert on your products and services and not…

rebeccakowalewiczDecember 4, 2020

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User-Generated Content How It Can Help You And How To Obtain It

This article on user-generated content was originally published on Forbes.com. User-generated content is composed of videos, copy, photos, reviews or audio that consumers make about your products and services. Unboxing videos, where people record themselves opening a newly received product and providing their first impressions, are a common example of…

rebeccakowalewiczNovember 20, 2020

Why You Should Add Google Analytics to Your Website

Website ADA Compliance

Turning Your Expertise into Media Attention

Why You Should Never Buy An Email List

Considering a Blog for Your Company?

Creating a Strong Logo

What is Search Engine Optimization?

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