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Ephemeral Content Strategies

Ephemeral Content Strategies was originally published on Forbes.com. As most social media marketers know all too well, content in the social space is continuously evolving. Among the most intriguing and increasingly popular evolutions is ephemeral content, or content that is accessible for a short duration and then disappears. (Think Snapchat…
rebecca kowalewicz
February 8, 2024
BrandingMarketing Goals

Direct Mail Strategies for Brand Awareness

In an era dominated by digital advertising and social media campaigns, traditional marketing methods often seem overshadowed. However, direct mail remains one of the most effective tools for fostering brand awareness. In fact, consumers are more engaged when reading printed material, unlike websites, which are often skimmed in as little as…
rebecca kowalewicz
January 11, 2024
BrandingMarketing Goals

Traditional Billboards in the Digital Age

From social media campaigns to Google ads, marketers are constantly inundated with new online strategies to target their audience. Yet, amid this shift, the power of traditional billboards in the digital age of marketing remains undiminished. In fact, they've become more crucial than ever as complements to your digital marketing…
rebecca kowalewicz
December 28, 2023
Marketing Goals

How To Use Social Media Data For Competitive Analysis

How To Use Social Media Data For Competitive Analysis was originally published on Forbes.com. Social media data is a gold mine of valuable insights that can guide strategies, bolster customer relations, and inform competitive analysis. In this context, competitive analysis refers to evaluating your competitors' social media strategies, understanding their…
rebecca kowalewicz
December 14, 2023
BusinessMarketing Goals

Account-Based Marketing in B2B

In recent years, B2B marketing has undergone a significant transformation, with traditional lead-based strategies slowly losing ground to more focused and personalized approaches. At the forefront of this revolution is the rise of account-based marketing (ABM), a strategy that aims at targeting specific high-value accounts rather than broad audience segments.…
rebecca kowalewicz
November 16, 2023

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