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BrandingBusiness

The Psychology of Colors

Many of our day-to-day decisions, from the clothes we wear to the products we choose to consume, are influenced by the psychology of colors. The ability to convey moods and incite emotional connections makes color one of the most important parts of branding and advertising. If you’re looking to gain…
rebeccakowalewicz
April 15, 2022
BrandingBusiness

Best Practices for Writing Taglines

A tagline is a short text or slogan used in logos, products, or marketing campaigns. The world’s most popular companies have used their taglines to convey a memorable message to their audience and elevate their marketing. Powerful taglines can help brands sell a product, reach new customers, or share an…
rebeccakowalewicz
April 1, 2022
BrandingBusiness

Defining Your Brand’s Purpose

Defining Your Brand’s Purpose was originally published on Forbes.com. When asked to define your brand’s purpose, it is easy to reply with the flippant response of “to make money.” And as business owners and entrepreneurs — and yes, even marketers — can agree, making money is important. It keeps the…
rebeccakowalewicz
March 18, 2022
BrandingMarketing Goals

The Influence of Product Packaging Design

Product packaging design can influence perception and, when done right, evoke an emotional response from buyers. We’ve all waltzed down an aisle in Target, Starbucks hot in hand, perusing row after row of products neatly stacked on crowded shelves, scanning for something we don’t even know we’re looking for: the…
rebeccakowalewicz
January 7, 2022