Skip to main content

Insights

Branding

Typography: The Most Overlooked Branding Power Move

Typography In Branding Is More Than Just a Design Detail Fonts do more than simply fill space; they carry weight, emotion, and meaning. In branding, typography shapes how a brand presents itself to the world. It influences tone, credibility, and recognition. Despite this, many businesses treat typography as a secondary…
rebecca kowalewicz
October 16, 2025
Branding

How To Write A Great Tagline That Works

What Makes A Great Tagline And Why It Matters More Than You Think In just a few words, a tagline can evoke emotions, create instant recognition, and communicate what a brand stands for. The challenge lies in ensuring those few words carry significant weight. When you set out to write…
rebecca kowalewicz
October 2, 2025
Business

Your Marketing Agency Isn’t Your Enemy, They’re Your Edge

There’s a narrative out there, especially among business leaders, that working with a marketing agency can be challenging. Maybe you’ve experienced it firsthand—feeling like you have to justify every decision or constantly second-guess whether an agency is truly aligned with your vision and budget. But here’s a different way to…
rebecca kowalewicz
September 4, 2025
Branding

The Difference Between Brand Voice And Tone

Understanding the difference between brand voice and tone is one of the most effective ways to strengthen your messaging and connect more deeply with your audience. Whether you're a startup just beginning to define your identity or a well-established brand looking to sharpen your communication, recognizing how voice and tone…
rebecca kowalewicz
June 5, 2025

HOME

WORK

ABOUT

NEWS

CONTACT

© Clearbridge Branding Agency 2025
Privacy Policy

SOUTH JERSEY

923 Haddonfield Road
Suite 300
Cherry Hill, NJ 08002
856-327-4141

PHILADELPHIA

2400 Market Street, No. 200
Philadelphia, PA 19103
215-701-3941

CHICAGO

110 W. Hubbard St.
Chicago, IL 60654
312-702-1341

Referrals