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Marketing with QR Codes

Marketing with QR Codes was originally published on Forbes.com. QR (quick response) codes have been around for nearly 30 years. Developed in 1994 by a Japanese engineer for the purpose of tracking components in car factories, they have evolved into a highly effective marketing tool. Although QR codes have been around for…

rebeccakowalewiczDecember 2, 2022

SEO

On-Site And Off-Site SEO: A Primer

On-Site And Off-Site SEO: A Primer was originally published on Forbes.com. You have more than likely heard of SEO, but this optimization tactic is twofold and should be split into both categories: on-site and off-site SEO (also known as on-page and off-page SEO). Both tactics play important roles in how…

rebeccakowalewiczNovember 18, 2022

Email Marketing Goals

How to Create Effective Marketing Emails

Email marketing is an art form in itself, although most people don't think of it that way when they're looking through their junk folder. In a marketing email, you're aiming to drive engagement and build relationships with not only your existing clientele but potential customers as well. When done correctly,…

Chris GoossensNovember 4, 2022

Facebook Instagram

How to Engage With Followers and Keep More Coming

Engaging with fans on social media can not only help to increase your reach but also turn followers into customers. The time you devote to building relationships with your followers can result in an increase in sales, customer loyalty and retention, and better reviews. So, what are some of the…

Chris GoossensOctober 28, 2022

Marketing Goals Websites

To Gate Or Not To Gate Content

To Gate or Not To Gate Content was originally published on Forbes.com. There’s been a lot of conversation—especially between marketers and sales teams—about gated versus ungated content. Should you gate your content and require people to enter their personal information to access it, or leave it ungated, open for anybody…

rebeccakowalewiczOctober 14, 2022

SEO Websites

Why to Refresh Your Content for SEO

Bill Gates penned it first in 1996. If you’re familiar with SEO, chances are you know the phrase “content is king.” The Microsoft founder predicted content would be the driving force behind the internet, and more than 25 years later, that sentiment still rings true. Even more, fresh content is…

Chris GoossensSeptember 30, 2022

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How to Generate More B2B Leads Through Social Media

With 4.26 billion people having used social media in 2021, online networks can be a lead-generation goldmine for marketers. But how do you generate more B2B leads through social media? Ensuring that your brand is on top of your customers' social media presence is an important, albeit basic, first step.…

Chris GoossensSeptember 16, 2022

Facebook Instagram LinkedIn Twitter

5 Tips to Avoid Social Media Marketing Failure

We all know that running a social media channel for business is entirely different than running an account for personal use. It’s not a "set it and forget it" way of marketing but rather a strategic way to gain new customers, become a part of the community of existing customers,…

Chris GoossensSeptember 2, 2022

Branding SEO Websites

5 Tips in Choosing the Perfect Pictures for your Website

It’s no debate that humans are typically visual creatures. After all, we’ve all heard the phrase, “A picture is worth a thousand words.” While that might not be literally true, it's very clear that people are drawn to pictures as the human brain processes images 60,000 times faster than text. …

Chris GoossensAugust 5, 2022

Marketing with QR Codes

On-Site And Off-Site SEO: A Primer

How to Create Effective Marketing Emails

To Gate Or Not To Gate Content

Why to Refresh Your Content for SEO

5 Tips in Choosing the Perfect Pictures for your Website

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