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Branding

The Importance of Brand Salience

Brand salience refers to the degree to which a brand is thought about or noticed when a customer is in a buying situation. It is the mental availability of a brand in the consumer's mind impacting purchasing decisions and loyalty. In a highly competitive market, establishing strong brand salience is…

rebeccakowalewiczMay 19, 2023

Marketing Goals

Surviving A Recession With A Strong Marketing Strategy

Surviving A Recession With A Strong Marketing Strategy was originally published on Forbes.com. In the uncertain times of economic decline, many business owners ask themselves, “Can we afford to keep advertising?” At Clearbridge Branding Agency, we ask, “Can you afford to stop?”On the downswing, many things can change in business.…

rebeccakowalewiczMay 5, 2023

Branding

Four Reasons Why Branding and Design are Critical to Your Business

In today's digital world, businesses of all sizes and industries need a strong brand identity to stand out from the competition. Branding is more than a logo or tagline; it's about creating a unique and consistent visual and emotional experience for your customers. Here are four reasons why investing in…

rebeccakowalewiczApril 21, 2023

Branding Email Marketing Goals

4 Tips to Keep Email Subscribers Engaged

Getting customers to opt into an email list is tough, but trying to keep email subscribers engaged can be even harder. A large list isn't worth much if the emails being sent aren't opened or clicked on. In this blog, our email experts provide four tips to keep email subscribers…

rebeccakowalewiczApril 7, 2023

Branding Marketing Goals SEO Websites

Developing a Content Strategy That Works

A content strategy not only helps increase leads, but provides your audience with insightful information, educates prospects, and enhances brand awareness. But developing a content strategy that works takes, well, a bit of work. Perhaps you don’t have a content strategy at all, or the one your business is using…

rebeccakowalewiczMarch 24, 2023

Business Facebook Instagram LinkedIn Twitter

Is Hiring A Social Media Agency Worth The Cost?

Social media has become an essential part of any business's marketing strategy. It's a cost-effective way to reach a large audience and engage with customers. However, managing your brand's social media can be a daunting task, especially if you're not familiar with the latest trends and best practices. Is hiring…

rebeccakowalewiczMarch 10, 2023

Branding Business

The Advantages of Being a Social-First Brand

The terms social-led or social-first brand refer to an organization that puts social media at the forefront of its operations. As consumers expect honest, transparent, and personal interactions on social media, companies should consider the social-first approach. But what social-first brand advantages can a business or organization benefit from if…

rebeccakowalewiczFebruary 24, 2023

Branding Marketing Goals SEO Websites

Best SEO Image Practices to Make Content More Discoverable

Have you ever looked up something on Google not to read about it but instead to see it for yourself? A picture is worth a thousand words, after all. Images, when used correctly, can hold a lot of weight in your overall search engine optimization (SEO) strategy and boost the…

rebeccakowalewiczFebruary 10, 2023

Branding Business Customer Feedback

How Social Proof Can Help Your Business

Social proof is when people are more likely to engage in something if they see that everybody else is, too. For example, when you’re on a landing page and come across a testimonial from a respected industry expert, that right there is social proof. If you're looking at a pricing…

rebeccakowalewiczJanuary 27, 2023

Branding Business LinkedIn

Four Tips To Grow Your Business By Using LinkedIn

The digital age of B2B marketing provides businesses the opportunity to reach wider audiences more efficiently and in a (mostly) more cost-effective way. And there is no better platform than LinkedIn for growing your business in front of the world's largest professional network. LinkedIn boasts over 500 million users and…

rebeccakowalewiczJanuary 13, 2023

The Importance of Brand Salience

Surviving A Recession With A Strong Marketing Strategy

Four Reasons Why Branding and Design are Critical to Your Business

4 Tips to Keep Email Subscribers Engaged

Best SEO Image Practices to Make Content More Discoverable

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