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BrandingBusinessMarketing Goals

What is Sonic Branding?

You can probably recognize the NBC chime sequence of three tones or Windows' infamous startup sound effect. Ask most people if they are familiar with this audio, and they'll probably recognize it as well. This is sonic branding, sometimes referred to as sound, acoustic, or audio branding. Put simply, this type…
December 30, 2022
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Marketing with QR Codes

Marketing with QR Codes was originally published on QR (quick response) codes have been around for nearly 30 years. Developed in 1994 by a Japanese engineer for the purpose of tracking components in car factories, they have evolved into a highly effective marketing tool. Although QR codes have been around for…
December 2, 2022

On-Site And Off-Site SEO: A Primer

On-Site And Off-Site SEO: A Primer was originally published on You have more than likely heard of SEO, but this optimization tactic is twofold and should be split into both categories: on-site and off-site SEO (also known as on-page and off-page SEO). Both tactics play important roles in how…
November 18, 2022