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Branding

How To Write A Great Tagline That Works

What Makes A Great Tagline And Why It Matters More Than You Think In just a few words, a tagline can evoke emotions, create instant recognition, and communicate what a brand stands for. The challenge lies in ensuring those few words carry significant weight. When you set out to write…
rebecca kowalewicz
October 2, 2025
Business

Your Marketing Agency Isn’t Your Enemy, They’re Your Edge

There’s a narrative out there, especially among business leaders, that working with a marketing agency can be challenging. Maybe you’ve experienced it firsthand—feeling like you have to justify every decision or constantly second-guess whether an agency is truly aligned with your vision and budget. But here’s a different way to…
rebecca kowalewicz
September 4, 2025
Branding

The Difference Between Brand Voice And Tone

Understanding the difference between brand voice and tone is one of the most effective ways to strengthen your messaging and connect more deeply with your audience. Whether you're a startup just beginning to define your identity or a well-established brand looking to sharpen your communication, recognizing how voice and tone…
rebecca kowalewicz
June 5, 2025
Websites

UX vs. UI in Web Design: What’s the Difference?

When talking about web design, the terms UX and UI are often used interchangeably, but they actually refer to two very different things. When it comes to UX vs. UI, understanding the difference between the two isn’t just helpful for designers; it’s important for anyone building a website that’s meant…
rebecca kowalewicz
May 22, 2025