News

Business Marketing Goals Websites

Why You Need E-Commerce for Business

E-commerce for business is an integral part of company growth and sustainability. Yet many small-to-medium-sized businesses have long-avoided starting an online version of their brick-and-mortar store, either due to cost, fear of the unknown, or just being unsure of even where to get started. But as the pandemic earlier this…

rebeccakowalewiczSeptember 25, 2020

Email Marketing Goals

Creating an Email Campaign that Converts

As originally published on Forbes.com. Creating an email campaign that converts starts long before messaging, layout and design. Much like with any marketing, there are key steps to crafting an email that won’t get automatically deleted, or worse, cause someone to click the “unsubscribe” button. These six steps can help…

rebeccakowalewiczSeptember 11, 2020

Facebook LinkedIn Marketing Goals Twitter YouTube

Common Social Media Mistakes

Costing your brand embarrassment and even possible customers, common social media mistakes are ones that usually happen when posts and tweets are done quickly, without oversight, and when the use of platforms is not well-thought-out. Many times, businesses post on social media because they know that “they need to,” which…

rebeccakowalewiczAugust 28, 2020

Business Marketing Goals

Branding Mistakes Your Business May Be Making

Whether you are a start-up or a brand that has been around the block for decades, branding mistakes can easily happen. Knowing these branding mistakes and taking action to avoid them can strengthen the brand you’ve built or the brand you hope to establish. Here are six of the common…

rebeccakowalewiczJuly 3, 2020

Marketing Goals Websites

Staying Up To Date On U.S. Online Privacy Laws

This article, Staying Up To Date on U.S. Online Privacy Laws is shown as originally published on Forbes.com. With the majority of Americans concerned about their online privacy, and states like California taking measures to ensure that digital consumers are protected, marketers need to be fully aware of laws that not only…

rebeccakowalewiczJune 19, 2020

Business Marketing Goals

Why You Need a Business Elevator Pitch

A business elevator pitch, or elevator statement, is more than just a way to explain your company to strangers and possible customers, but it’s a way to identify what your company stands for as well as a cohesive approach to bring your team members into alignment with the purpose of…

rebeccakowalewiczJune 5, 2020

Business Facebook LinkedIn Marketing Goals Twitter

Three Reasons to Implement Social Listening and Social Monitoring Now

Social listening is sometimes confused with social monitoring, but they’re not exactly the same thing. When engaging in social monitoring, data is collected on brand awareness, mentions, and sentiment (tracking if the comments being said about your brand are positive, negative, or neutral) when your brand is mentioned. Social listening…

rebeccakowalewiczMay 22, 2020

Why You Need E-Commerce for Business

Creating an Email Campaign that Converts

Branding Mistakes Your Business May Be Making

Why You Need a Business Elevator Pitch

Sign up for our newsletter!

HOME

WORK

ABOUT

NEWS

CONTACT

SOUTH JERSEY

PHILADELPHIA

CHICAGO