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Branding

What to Avoid When Selecting Brand Fonts

The brand fonts you choose for a logo, web copy, or packaging design can say as much about your business as your product or customer service. Insight of design is a powerful tool and should be exercised with extreme care and attention to detail. Selecting the right brand fonts can,…
rebeccakowalewicz
October 22, 2021
Marketing Goals

Marketing to Generation Alpha

Generation Alpha: who are they and what do brands need to know about this generation? With every new generation, marketers have to grapple with a new set of customs, behaviors, and influences. Here’s why your brand should start thinking about this new generation that is already shaking up the marketing…
rebeccakowalewicz
October 8, 2021
BrandingBusiness

5 Signs Your Business Needs a Brand Refresh

From market strategy to brand identity, thousands of businesses undergo a brand refresh at some point in their lifetime (and sometimes more than once.). It’s a critical part in the evolution of your business and in the pursuit of growth. Identifying signs your business is ready for a brand refresh…
rebeccakowalewicz
September 24, 2021

Should My Business be on Pinterest?

Should My Business be on Pinterest?, originally published on Forbes.com. We often get asked, “Should my business be on Pinterest?” Our answer is usually, “It depends.” While not as popular as TikTok, Instagram, or Facebook, Pinterest recently announced that it has reached 5 billion searches every month, so considering its addition…
rebeccakowalewicz
September 10, 2021
Marketing Goals

6 Email Marketing Metrics You Should Be Tracking

Email marketing metrics offer priceless data on the performance of email campaigns. Measuring the success (and sometimes failure) of email marketing and informing your digital efforts can help you fine-tune content, increase conversions, and even grow your subscribers. By first understanding these various email marketing metrics, you can leverage them…
rebeccakowalewicz
August 27, 2021
Marketing Goals

Email Marketing Tips

The right email marketing tips can make all the difference in creating a successful campaign. Whether you’re sending out a sales blast or broadcasting your monthly newsletter, utilizing the right mix of tools you have at your disposal can help increase your open, conversion, and subscriber rates. Here are a…
rebeccakowalewicz
July 30, 2021
Marketing Goals

3 Tips for Conversion Rate Optimization

For conversion rate optimization, there are at least three stages to consider. And like a revolving door, optimization of your website is something that never ends as your brand expands, grows, or changes. Improving your current conversion rate optimization game should begin with a careful audit. The following three tips…
rebeccakowalewicz
July 16, 2021
Marketing Goals

Marketing Jargon: Acronyms

These days, marketing jargon looks more like alphabet soup. SEO, CRO, UGC, TMP (we made that last one up). So many acronyms, so little time! To help you cipher these letters, we’re breaking down eight common pieces of marketing jargon to help you make sense of these important acronyms for…
rebeccakowalewicz
July 2, 2021