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Branding Mistakes Your Business May Be Making

Whether you are a start-up or a brand that has been around the block for decades, branding mistakes can easily happen. Knowing these branding mistakes and taking action to avoid them can strengthen the brand you’ve built or the brand you hope to establish. Here are six of the common…

rebeccakowalewiczJuly 3, 2020

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Staying Up To Date On U.S. Online Privacy Laws

This article, Staying Up To Date on U.S. Online Privacy Laws is shown as originally published on Forbes.com. With the majority of Americans concerned about their online privacy, and states like California taking measures to ensure that digital consumers are protected, marketers need to be fully aware of laws that not only…

rebeccakowalewiczJune 19, 2020

Business Marketing Goals

Why You Need a Business Elevator Pitch

A business elevator pitch, or elevator statement, is more than just a way to explain your company to strangers and possible customers, but it’s a way to identify what your company stands for as well as a cohesive approach to bring your team members into alignment with the purpose of…

rebeccakowalewiczJune 5, 2020

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Three Reasons to Implement Social Listening and Social Monitoring Now

Social listening is sometimes confused with social monitoring, but they’re not exactly the same thing. When engaging in social monitoring, data is collected on brand awareness, mentions, and sentiment (tracking if the comments being said about your brand are positive, negative, or neutral) when your brand is mentioned. Social listening…

rebeccakowalewiczMay 22, 2020

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The Best Time to Post on Social Media

When is the best time to post on social media? From afternoon tweets to evening Facebook posts, there are a number of studies that tell us when the best time to post on social media is based on the day and even the type of business you are in. But…

cbmediaadminApril 24, 2020

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Generation-Based Social Media Marketing

In this article we wrote for Forbes, we looked at generation-based social media marketing and what both marketers and brands need to be aware of when creating their messaging. As originally published on Forbes.com. Most marketing messages aren’t cross-generational, meaning that an ad that may resonate with one generation could…

cbmediaadminMarch 27, 2020

Branding Mistakes Your Business May Be Making

Why You Need a Business Elevator Pitch

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