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BrandingMarketing Goals

Nurturing Brand Loyalty in the Digital Age

As marketers, it's become tougher than ever for businesses to create lasting connections with their customers, let alone nurturing brand loyalty. With so many options at their fingertips and worries about overall inflation, cost of living, and paychecks not keeping up with rising prices, consumers can easily jump from one…
August 10, 2023

The Importance of Brand Salience

Brand salience refers to the degree to which a brand is thought about or noticed when a customer is in a buying situation. It is the mental availability of a brand in the consumer's mind impacting purchasing decisions and loyalty. In a highly competitive market, establishing strong brand salience is…
May 19, 2023