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Developing a Content Strategy That Works

A content strategy not only helps increase leads, but provides your audience with insightful information, educates prospects, and enhances brand awareness. But developing a content strategy that works takes, well, a bit of work. Perhaps you don’t have a content strategy at all, or the one your business is using…

rebeccakowalewiczMarch 24, 2023

Business Facebook Instagram LinkedIn Twitter

Is Hiring A Social Media Agency Worth The Cost?

Social media has become an essential part of any business's marketing strategy. It's a cost-effective way to reach a large audience and engage with customers. However, managing your brand's social media can be a daunting task, especially if you're not familiar with the latest trends and best practices. Is hiring…

rebeccakowalewiczMarch 10, 2023

Branding Business

The Advantages of Being a Social-First Brand

The terms social-led or social-first brand refer to an organization that puts social media at the forefront of its operations. As consumers expect honest, transparent, and personal interactions on social media, companies should consider the social-first approach. But what social-first brand advantages can a business or organization benefit from if…

rebeccakowalewiczFebruary 24, 2023

Branding Marketing Goals SEO Websites

Best SEO Image Practices to Make Content More Discoverable

Have you ever looked up something on Google not to read about it but instead to see it for yourself? A picture is worth a thousand words, after all. Images, when used correctly, can hold a lot of weight in your overall search engine optimization (SEO) strategy and boost the…

rebeccakowalewiczFebruary 10, 2023

Branding Business Customer Feedback

How Social Proof Can Help Your Business

Social proof is when people are more likely to engage in something if they see that everybody else is, too. For example, when you’re on a landing page and come across a testimonial from a respected industry expert, that right there is social proof. If you're looking at a pricing…

rebeccakowalewiczJanuary 27, 2023

Branding Business LinkedIn

Four Tips To Grow Your Business By Using LinkedIn

The digital age of B2B marketing provides businesses the opportunity to reach wider audiences more efficiently and in a (mostly) more cost-effective way. And there is no better platform than LinkedIn for growing your business in front of the world's largest professional network. LinkedIn boasts over 500 million users and…

rebeccakowalewiczJanuary 13, 2023

Branding Business Marketing Goals

What is Sonic Branding?

You can probably recognize the NBC chime sequence of three tones or Windows' infamous startup sound effect. Ask most people if they are familiar with this audio, and they'll probably recognize it as well. This is sonic branding, sometimes referred to as sound, acoustic, or audio branding. Put simply, this type…

rebeccakowalewiczDecember 30, 2022

Marketing Goals Websites

Marketing with QR Codes

Marketing with QR Codes was originally published on Forbes.com. QR (quick response) codes have been around for nearly 30 years. Developed in 1994 by a Japanese engineer for the purpose of tracking components in car factories, they have evolved into a highly effective marketing tool. Although QR codes have been around for…

rebeccakowalewiczDecember 2, 2022

SEO

On-Site And Off-Site SEO: A Primer

On-Site And Off-Site SEO: A Primer was originally published on Forbes.com. You have more than likely heard of SEO, but this optimization tactic is twofold and should be split into both categories: on-site and off-site SEO (also known as on-page and off-page SEO). Both tactics play important roles in how…

rebeccakowalewiczNovember 18, 2022

Best SEO Image Practices to Make Content More Discoverable

What is Sonic Branding?

Marketing with QR Codes

On-Site And Off-Site SEO: A Primer

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