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Marketing Goals

The Role Of Loyalty Programs In Harnessing First-Party Data

The Role Of Loyalty Programs In Harnessing First-Party Data was originally published on Forbes.com. As third-party cookies gradually fade into obsolescence, brands are racing to adapt to changing consumer behavior and new data privacy regulations. At the same time, businesses recognize the value of brand loyalty. In this article, we…

rebeccakowalewiczSeptember 21, 2023

Business Marketing Goals

Optimizing Your Marketing Strategy for Smart Speakers and Voice Search Assistants

As technology continues to evolve, more people are relying on smart speakers and voice search assistants for everyday tasks. In fact, according to a study by NPR and Edison Research, 53 million Americans own a smart speaker, and that number is expected to grow. With this rise in popularity, it's…

rebeccakowalewiczAugust 24, 2023

Branding Marketing Goals

Nurturing Brand Loyalty in the Digital Age

As marketers, it's become tougher than ever for businesses to create lasting connections with their customers, let alone nurturing brand loyalty. With so many options at their fingertips and worries about overall inflation, cost of living, and paychecks not keeping up with rising prices, consumers can easily jump from one…

rebeccakowalewiczAugust 10, 2023

Marketing Goals

Emotions in Marketing: Evoke Feelings and Drive Customer Behavior

Emotions in marketing, and emotions in general, play a crucial role in our decision-making process, and marketers have long recognized the importance of evoking emotions in their customers. Emotionally driven marketing can help create deeper connections with customers, increase engagement, and drive customer behavior. In this blog, we explore five…

rebeccakowalewiczJuly 28, 2023

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5 Ways to Jump Start Your Social Media

Social media has become an essential tool for businesses to reach and engage with their target audience. However, many businesses struggle to keep their social media presence up-to-date and effective. If you feel like your social media efforts are lagging, don't worry, you're not alone. Here are five ways to…

rebeccakowalewiczJune 2, 2023

Branding

The Importance of Brand Salience

Brand salience refers to the degree to which a brand is thought about or noticed when a customer is in a buying situation. It is the mental availability of a brand in the consumer's mind impacting purchasing decisions and loyalty. In a highly competitive market, establishing strong brand salience is…

rebeccakowalewiczMay 19, 2023

The Role Of Loyalty Programs In Harnessing First-Party Data

Optimizing Your Marketing Strategy for Smart Speakers and Voice Search Assistants

Nurturing Brand Loyalty in the Digital Age

Emotions in Marketing: Evoke Feelings and Drive Customer Behavior

The Importance of Brand Salience

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