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Considering a Blog for Your Company?

Are you considering a blog for your company? Before you get started, here are the basics of blogging to help get you started. As originally published on Forbes.com. If you have been wondering whether your website should have a blog, the answer is probably yes. But before you put the…

rebeccakowalewiczJanuary 15, 2021

Business Marketing Goals

Creating a Strong Logo

The below article, on creating a strong logo, is shown as originally published on Forbes.com. Creating A Strong Logo Creating a strong logo is one of the most important investments a company can make. Not only does it foster a strong first impression of your company, but it can separate…

rebeccakowalewiczDecember 18, 2020

SEO Websites

What is Search Engine Optimization?

What is search engine optimization? It’s OK to ask; we’ve got you covered. You may have heard of the term SEO, or search engine optimization, but aren’t quite sure what that exactly means. We understand, you’re in the business of being an expert on your products and services and not…

rebeccakowalewiczDecember 4, 2020

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User-Generated Content How It Can Help You And How To Obtain It

This article on user-generated content was originally published on Forbes.com. User-generated content is composed of videos, copy, photos, reviews or audio that consumers make about your products and services. Unboxing videos, where people record themselves opening a newly received product and providing their first impressions, are a common example of…

rebeccakowalewiczNovember 20, 2020

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Is Influencer Marketing on the Decline?

As originally published on Forbes.com. Despite reports on the growth of influencer marketing last year, it appears that this marketing channel could be becoming less effective. Some research found that influencer engagement rates dropped significantly from 2019 to 2020. And some marketers reported seeing a consistent downward trend in conversion rates last year. Pandemic budget cuts…

rebeccakowalewiczNovember 6, 2020

Facebook

Differences Between a Facebook Boosted Post and a Promoted Post

Hitting that blue button underneath your company’s Facebook post may be an easy way to gain more traction for your content, but knowing the difference between a boosted post and a promoted post may help you determine if it’s the right Facebook marketing tactic for you to take. Let’s review…

rebeccakowalewiczOctober 23, 2020

Business Marketing Goals Websites

Why You Need E-Commerce for Business

E-commerce for business is an integral part of company growth and sustainability. Yet many small-to-medium-sized businesses have long-avoided starting an online version of their brick-and-mortar store, either due to cost, fear of the unknown, or just being unsure of even where to get started. But as the pandemic earlier this…

rebeccakowalewiczSeptember 25, 2020

Email Marketing Goals

Creating an Email Campaign that Converts

As originally published on Forbes.com. Creating an email campaign that converts starts long before messaging, layout and design. Much like with any marketing, there are key steps to crafting an email that won’t get automatically deleted, or worse, cause someone to click the “unsubscribe” button. These six steps can help…

rebeccakowalewiczSeptember 11, 2020

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Common Social Media Mistakes

Costing your brand embarrassment and even possible customers, common social media mistakes are ones that usually happen when posts and tweets are done quickly, without oversight, and when the use of platforms is not well-thought-out. Many times, businesses post on social media because they know that “they need to,” which…

rebeccakowalewiczAugust 28, 2020

Considering a Blog for Your Company?

Creating a Strong Logo

What is Search Engine Optimization?

Why You Need E-Commerce for Business

Creating an Email Campaign that Converts

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