Cleaner Messaging
for a Cleaner Mission.
Camden County Municipal Utilities Authority (CCMUA) has a vital mission: protecting water resources, advancing environmental stewardship, and serving residents with efficiency. But their brand identity wasn’t reflecting the value or impact of their work.
Clearbridge partnered with CCMUA to create a modern, approachable brand built on transparency, trust, and forward-thinking leadership. Inspired by the fluidity of water, the refreshed identity uses bold photography, clean typography, and a cohesive palette to convey reliability and progress. Clear, confident messaging connects the Authority’s mission to the community it serves.
The result repositions CCMUA as more than a utility provider—it highlights them as a community partner and environmental leader. Residents now engage with communications that feel modern, accessible, and trustworthy, reinforcing the Authority’s commitment to sustainability today and into the future.
