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Integrating AI into Digital Marketing

Already known for being a fluid industry, digital marketing is undergoing a revolutionary change as more brands start integrating AI into digital marketing efforts. AI is reshaping marketing strategies across various industries, focusing on enhanced customer engagement, improved analytics, and personalized marketing approaches.  AI-Driven Customer Engagement: Transforming Interactions The use…
rebeccakowalewicz
June 13, 2024

Using Memes In Social Media

Memes have become a universal language, especially on social media platforms. Using memes in social media marketing can be a powerful tool to connect with audiences, enhance engagement, and add a relatable, human touch to a brand's online persona. However, it's crucial to understand when and how to use memes…
rebeccakowalewicz
March 7, 2024

Ephemeral Content Strategies

Ephemeral Content Strategies was originally published on Forbes.com. As most social media marketers know all too well, content in the social space is continuously evolving. Among the most intriguing and increasingly popular evolutions is ephemeral content, or content that is accessible for a short duration and then disappears. (Think Snapchat…
rebeccakowalewicz
February 8, 2024