Pure Innovation. Bold
Multi-Channel Branding.
Diversified CPC powers industries worldwide with high-performance specialty gases, propellants, alternative fuels, and more. As their product line and global reach expanded, they needed a brand that could grow with them—so Clearbridge reignited the DCPC identity with a bold, multi-channel rebrand built for momentum, visibility, and scale.
We didn’t just refresh the brand—we amplified its story, reinforcing Diversified CPC’s market leadership and spotlighting its commitment to innovation and environmental responsibility.
The result is a future-ready brand aligned with a forward-thinking business model, with every element—from packaging and communications to sales tools and digital presence—working in harmony to say: Pure Innovation. With You in Mind. And yes… it was an absolute gas.
THE DIVERSIFIED NEW BRANDING
ORIGINAL LOGO AND TAGLINE
NEW LOGO AND TAGLINE
BLUE = LEADERSHIP + TRUST
GREEN = COMMITMENT to the ENVIRONMENT
YELLOW = STABILITY + OPTIMISM
