News-Copy

Business Customer Feedback Marketing Goals

4 Ways to Use Testimonials in Content Marketing

With up to 82% of consumers reading online reviews before making a purchase decision, using testimonials in content marketing has proven to be not only effective but necessary for establishing trust and increasing your sales. Below we explore four ways to implement testimonials in content marketing and why it’s important.…

rebecca kowalewiczJanuary 21, 2022

Branding Marketing Goals

The Influence of Product Packaging Design

Product packaging design can influence perception and, when done right, evoke an emotional response from buyers. We’ve all waltzed down an aisle in Target, Starbucks hot in hand, perusing row after row of products neatly stacked on crowded shelves, scanning for something we don’t even know we’re looking for: the…

rebecca kowalewiczJanuary 7, 2022

Business Marketing Goals

8 Ways to Market Your Small Business: Part Two

This week’s blog, 8 Ways to Market Your Small Business: Part Two, was written by Clearbridge Branding Agency’s Rowan University intern, Emily Kowalenko. Part one talked about online marketing possibilities along with creative and unique traditional marketing. Part two of Ways to Market Your Small Business will focus on local…

rebecca kowalewiczDecember 17, 2021

Branding Business

What is the ROI of Branding?

What is the ROI of Branding, as originally published Forbes. The Covid-19 pandemic has rapidly accelerated many top businesses’ marketing efforts, but do these businesses have the proper branding to make the most of this acceleration and truly see a return on their investment (ROI)? Attaining high branding ROI requires…

rebecca kowalewiczNovember 5, 2021

Branding

What to Avoid When Selecting Brand Fonts

The brand fonts you choose for a logo, web copy, or packaging design can say as much about your business as your product or customer service. Insight of design is a powerful tool and should be exercised with extreme care and attention to detail. Selecting the right brand fonts can,…

rebecca kowalewiczOctober 22, 2021

Marketing Goals

Marketing to Generation Alpha

Generation Alpha: who are they and what do brands need to know about this generation? With every new generation, marketers have to grapple with a new set of customs, behaviors, and influences. Here’s why your brand should start thinking about this new generation that is already shaking up the marketing…

rebecca kowalewiczOctober 8, 2021

Branding Business

5 Signs Your Business Needs a Brand Refresh

From market strategy to brand identity, thousands of businesses undergo a brand refresh at some point in their lifetime (and sometimes more than once.). It’s a critical part in the evolution of your business and in the pursuit of growth. Identifying signs your business is ready for a brand refresh…

rebecca kowalewiczSeptember 24, 2021

News

4 Ways to Use Testimonials in Content Marketing

The Influence of Product Packaging Design

8 Ways to Market Your Small Business: Part Two

What is the ROI of Branding?

What to Avoid When Selecting Brand Fonts

Marketing to Generation Alpha

5 Signs Your Business Needs a Brand Refresh

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