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Working with Facebook’s Algorithm

Working with Facebook's algorithm is the topic of one of our most recent Forbes articles. As originally published on Forbes.com. Have you noticed a sharp decline in the organic reach of your business's Facebook posts? You're not alone. Facebook's 2018 algorithm change impacted business pages by giving preference to posts from friends…

rebecca kowalewiczJanuary 17, 2020

Social Media Social Media Marketing

Instagram Removes Like Counts

In the spring of 2019, Instagram announced that it was testing, in select countries, the removal of the visible like counts on posts. The reason? Instagram wants users to not focus on the likes but rather on the quality of the content. While your followers won’t be able to see the number…

rebecca kowalewiczJanuary 3, 2020

Social Media Social Media Marketing Video

Social Media Video Optimization

Videos are, undoubtedly, one of the most consumed types of online content today. Video content, whether it is on your Facebook, Twitter, Instagram, LinkedIn, or YouTube account leads to more brand lift, more shares, and, ultimately, more foot or website traffic for your brand. However, ensuring that your social media…

rebecca kowalewiczDecember 20, 2019

Social Media Social Media Marketing Video

Instagram TV and Your Business

In June of 2018, Instagram launched a new feature, coined IGTV (Instagram TV). In its first full year, IGTV has gained traction among users, companies, and influencers. Utilizing Instagram in your company's social media campaigns is a must, especially if you are targeting a younger audience. But you might be…

rebecca kowalewiczDecember 6, 2019

Marketing Goals Social Media Social Media Marketing

How to Implement User-Generated Content in Your Marketing Strategy

User-generated content—what is it, and how can it help drive sales and online engagement for your brand and business? Well, it’s all in the name. Users (your customers) generate (share on social media) content (word-of-mouth about your brand). With us so far? When working with clients on social media marketing…

rebecca kowalewiczNovember 18, 2019

Social Media Social Media Marketing

Content Calendar: Why You Need One for Your Business

Do you use a content calendar to keep track of your social media campaigns? Are you looking to deliver compelling content to your audience and grow your social media efforts? Social media marketing is an important tool for any brand but doing so successfully is not always easy. At Clearbridge…

rebecca kowalewiczNovember 4, 2019

Social Media Social Media Marketing

Optimizing Your Facebook Page

So, you’re a business owner looking to up your social media marketing game. And whether you take a do-it-yourself approach to social media or have someone on staff who oversees content, there are often holes the untrained eye won’t catch when it comes to optimizing your Facebook page or following…

rebecca kowalewiczOctober 21, 2019

Business Marketing Goals

What You Need to Know About Marketing to Generation Z

Generation Z, those born in the late 1990s and early 2000s, is a generation that challenges the way marketers and brands are thinking about the future of their marketing efforts. Marketing to Gen Z presents new problems for brands that aren’t adapting fast to the new generation and are still…

rebecca kowalewiczOctober 7, 2019

Business Marketing Goals Social Media Social Media Marketing

Making the Most of Instagram Stories for Business

With more and more users flocking to Instagram to share snapshots of spicy tuna rolls and airbrushed selfies, it’s never been a better time for your brand to start making the most of Instagram Stories. The Stories feature is a powerful way to boost engagement and truly connect with your…

rebecca kowalewiczSeptember 23, 2019

Business Marketing Goals SEO Social Media Social Media Marketing

Google My Business: Why Your Company Should Be Optimizing This Free Tool

It is well-known that Google is the No. 1 search engine in the United States, and a great way to find local products and services. But what many business owners aren’t aware of is Google’s free listing, Google My Business, which could be costing you customers and money. When a…

rebecca kowalewiczSeptember 2, 2019

News

What You Need to Know About Marketing to Generation Z

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