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Marketing Goals

3 Tips for Conversion Rate Optimization

For conversion rate optimization, there are at least three stages to consider. And like a revolving door, optimization of your website is something that never ends as your brand expands, grows, or changes. Improving your current conversion rate optimization game should begin with a careful audit. The following three tips…
rebecca kowalewicz
July 16, 2021
Marketing Goals

Marketing Jargon: Acronyms

These days, marketing jargon looks more like alphabet soup. SEO, CRO, UGC, TMP (we made that last one up). So many acronyms, so little time! To help you cipher these letters, we’re breaking down eight common pieces of marketing jargon to help you make sense of these important acronyms for…
rebecca kowalewicz
July 2, 2021
Business

How to Use GIFs in Email Marketing

Wondering how to use GIFs in email marketing? You’ve clicked on the right place. GIFs can be a powerful way to grab attention and enhance your email marketing messages. They can make almost any email pop with even the simplest animations and help keep your campaigns fresh and exciting for…
rebecca kowalewicz
May 19, 2021
Websites

Website ADA Compliance

Website ADA Compliance was originally published on Forbes.com. When creating or redesigning a website, many marketers and web designers take into consideration the look of the site, its overall responsiveness, and search engine optimization. However, often neglected is website accessibility and ADA compliance. Not only is this a missed opportunity…
rebecca kowalewicz
March 12, 2021

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