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Why You Should Never Buy An Email List

As originally published on Forbes.com. With almost 4 billion email users across the world, email marketing is a tried and true way to reach your current customers, regardless of whether your company is B2C or B2B. But what about finding new customers? Many marketers turn to paying for lists of names and…
rebecca kowalewicz
January 29, 2021
SEOWebsites

Considering a Blog for Your Company?

Are you considering a blog for your company? Before you get started, here are the basics of blogging to help get you started. As originally published on Forbes.com. If you have been wondering whether your website should have a blog, the answer is probably yes. But before you put the…
rebecca kowalewicz
January 15, 2021
BrandingBusinessMarketing Goals

Creating a Strong Logo

The below article, on creating a strong logo, is shown as originally published on Forbes.com.  Creating A Strong Logo Creating a strong logo is one of the most important investments a company can make. Not only does it foster a strong first impression of your company, but it can separate…
rebecca kowalewicz
December 18, 2020
SEOWebsites

What is Search Engine Optimization?

What is search engine optimization? It’s OK to ask; we’ve got you covered. You may have heard of the term SEO, or search engine optimization, but aren’t quite sure what that exactly means. We understand, you’re in the business of being an expert on your products and services and not…
rebecca kowalewicz
December 4, 2020
Marketing Goals

User-Generated Content: How It Can Help You And How To Obtain It

This article on user-generated content was originally published on Forbes.com. User-generated content is composed of videos, copy, photos, reviews or audio that consumers make about your products and services. Unboxing videos, where people record themselves opening a newly received product and providing their first impressions, are a common example of…
rebecca kowalewicz
November 20, 2020
Marketing Goals

Is Influencer Marketing on the Decline?

As originally published on Forbes.com. Despite reports on the growth of influencer marketing last year, it appears that this marketing channel could be becoming less effective. Some research found that influencer engagement rates dropped significantly from 2019 to 2020. And some marketers reported seeing a consistent downward trend in conversion rates last year. Pandemic budget cuts…
rebecca kowalewicz
November 6, 2020
BusinessMarketing GoalsWebsites

Why You Need E-Commerce for Business

E-commerce for business is an integral part of company growth and sustainability. Yet many small-to-medium-sized businesses have long-avoided starting an online version of their brick-and-mortar store, either due to cost, fear of the unknown, or just being unsure of even where to get started. But as the pandemic earlier this…
rebecca kowalewicz
September 25, 2020
Marketing Goals

Creating an Email Campaign that Converts

As originally published on Forbes.com. Creating an email campaign that converts starts long before messaging, layout and design. Much like with any marketing, there are key steps to crafting an email that won’t get automatically deleted, or worse, cause someone to click the “unsubscribe” button. These six steps can help…
rebecca kowalewicz
September 11, 2020

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