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Google My Business: Why Your Company Should Be Optimizing This Free Tool

It is well-known that Google is the No. 1 search engine in the United States, and a great way to find local products and services. But what many business owners aren’t aware of is Google’s free listing, Google My Business, which could be costing you customers and money. When a…

cbmediaadminSeptember 2, 2019

Business Marketing Goals

The Colors of Branding

As originally published on Forbes.com. Color speaks without words. It’s a language we use every day — a universal tongue we all speak without opening our mouths but our eyes. We all attach value to different images, shapes, and colors. And so, the importance of color in branding is evident:…

cbmediaadminAugust 15, 2019

Business Marketing Goals

Five Questions Your Company Needs to Answer Before Building a Brand

Building a brand takes research and time. But first, we need to start by asking ourselves questions. That's what we discussed in this Forbes article. As originally published on Forbes.com. Building a brand doesn't happen overnight. And very rarely does a successful brand occur accidentally. A strong brand is usually…

cbmediaadminAugust 5, 2019

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Hashtags on Social Media

As originally published on Forbes.com. Hashtags can be tricky. Too many and your posts look cluttered. Not enough and your post could end up in digital no man’s land. Use a bad hashtag and no one is going to click it. Use a good yet popular hashtag, and it might…

cbmediaadminJuly 22, 2019

Business Marketing Goals

How To Successfully Use Emotion To Sell Your Product Or Service

As originally published in Forbes.com. Emotions play a role in almost everything we do and every decision we make. And when a marketing campaign captures an emotion, making consumers feel a deeper connection to the product or service the brand is selling, the purchase is more than just a box…

cbmediaadminJuly 8, 2019

Business Websites

How to Stop Your Online Cart Abandonment

Online shopping is growing in popularity. And there’s not much more proof needed than Black Friday 2018. Reports show that 165 million people hit the web to shop, leaving in-store foot traffic down 5 to 9 percent, according to RetailNext. But online cart abandonment is a real problem for stores…

cbmediaadminMay 13, 2019

The Colors of Branding

Five Questions Your Company Needs to Answer Before Building a Brand

How To Successfully Use Emotion To Sell Your Product Or Service

How to Stop Your Online Cart Abandonment

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