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Content Calendar: Why You Need One for Your Business

Does you use a content calendar to keep track of your social media campaigns? Are you looking to deliver compelling content to your audience and grow your social media efforts? Social media marketing is an important tool for any brand but doing so successfully is not always easy. At Clearbridge…

cbmediaadminNovember 4, 2019

Business Marketing Goals

What You Need to Know About Marketing to Generation Z

Generation Z, those born in the late 1990s and early 2000s, is a generation that challenges the way marketers and brands are thinking about the future of their marketing efforts. Marketing to Gen Z presents new problems for brands that aren’t adapting fast to the new generation and are still…

cbmediaadminOctober 7, 2019

Business Marketing Goals SEO

Google My Business: Why Your Company Should Be Optimizing This Free Tool

It is well-known that Google is the No. 1 search engine in the United States, and a great way to find local products and services. But what many business owners aren’t aware of is Google’s free listing, Google My Business, which could be costing you customers and money. When a…

cbmediaadminSeptember 2, 2019

Business Marketing Goals

The Colors of Branding

As originally published on Forbes.com. Color speaks without words. It’s a language we use every day — a universal tongue we all speak without opening our mouths but our eyes. We all attach value to different images, shapes, and colors. And so, the importance of color in branding is evident:…

cbmediaadminAugust 15, 2019

Business Marketing Goals

Five Questions Your Company Needs to Answer Before Building a Brand

Building a brand takes research and time. But first, we need to start by asking ourselves questions. That's what we discussed in this Forbes article. As originally published on Forbes.com. Building a brand doesn't happen overnight. And very rarely does a successful brand occur accidentally. A strong brand is usually…

cbmediaadminAugust 5, 2019

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Hashtags on Social Media

As originally published on Forbes.com. Hashtags can be tricky. Too many and your posts look cluttered. Not enough and your post could end up in digital no man’s land. Use a bad hashtag and no one is going to click it. Use a good yet popular hashtag, and it might…

cbmediaadminJuly 22, 2019

What You Need to Know About Marketing to Generation Z

The Colors of Branding

Five Questions Your Company Needs to Answer Before Building a Brand

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