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Three Reasons to Implement Social Listening and Social Monitoring Now

Social listening is sometimes confused with social monitoring, but they’re not exactly the same thing. When engaging in social monitoring, data is collected on brand awareness, mentions, and sentiment (tracking if the comments being said about your brand are positive, negative, or neutral) when your brand is mentioned. Social listening…
May 22, 2020
Marketing Goals

What is Inbound Marketing?

As originally published in Inbound marketing — it's a term you've likely heard of, but what does it really mean? With so many avenues of marketing available, sometimes it's hard to keep track. Inbound marketing refers to a technique of drawing customers to a product through a balance of…
April 10, 2020
BusinessMarketing Goals

How to Build Brand Loyalty

It’s always exciting when a new customer purchases a product or service from your company; however, that excitement grows once that customer becomes loyal to your brand. But with younger generations wavering from brand loyalty, many businesses are struggling to adapt to this new consumer landscape. Here are five tried-and-true…
February 14, 2020
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