Insights

Marketing Goals

The Role Of Loyalty Programs In Harnessing First-Party Data

The Role Of Loyalty Programs In Harnessing First-Party Data was originally published on Forbes.com. As third-party cookies gradually fade into obsolescence, brands are racing to adapt to changing consumer behavior and new data privacy regulations. At the same time, businesses recognize the value of brand loyalty. In this article, we…

rebecca kowalewiczSeptember 21, 2023

Business Marketing Goals

Optimizing Your Marketing Strategy for Smart Speakers and Voice Search Assistants

As technology continues to evolve, more people are relying on smart speakers and voice search assistants for everyday tasks. In fact, according to a study by NPR and Edison Research, 53 million Americans own a smart speaker, and that number is expected to grow. With this rise in popularity, it's…

rebecca kowalewiczAugust 24, 2023

Branding Marketing Goals

Nurturing Brand Loyalty in the Digital Age

As marketers, it's become tougher than ever for businesses to create lasting connections with their customers, let alone nurturing brand loyalty. With so many options at their fingertips and worries about overall inflation, cost of living, and paychecks not keeping up with rising prices, consumers can easily jump from one…

rebecca kowalewiczAugust 10, 2023

Marketing Goals

Emotions in Marketing: Evoke Feelings and Drive Customer Behavior

Emotions in marketing, and emotions in general, play a crucial role in our decision-making process, and marketers have long recognized the importance of evoking emotions in their customers. Emotionally driven marketing can help create deeper connections with customers, increase engagement, and drive customer behavior. In this blog, we explore five…

rebecca kowalewiczJuly 28, 2023

Customer Feedback Marketing Goals

Why Positive Online Reviews are Important (and How to Get Them)

As a marketer, you know how important it is for your brand to make a good impression on potential customers. One of the best ways to do this is by collecting positive online reviews. Not only do positive reviews help to boost your brand's reputation, but they also play a…

rebecca kowalewiczJune 16, 2023

Insights

The Role Of Loyalty Programs In Harnessing First-Party Data

Optimizing Your Marketing Strategy for Smart Speakers and Voice Search Assistants

Nurturing Brand Loyalty in the Digital Age

Emotions in Marketing: Evoke Feelings and Drive Customer Behavior

Why Positive Online Reviews are Important (and How to Get Them)

HOME

WORK

ABOUT

NEWS

CONTACT

SOUTH JERSEY

PHILADELPHIA

CHICAGO