Insights

Best SEO Image Practices to Make Content More Discoverable

Have you ever looked up something on Google not to read about it but instead to see it for yourself? A picture is worth a thousand words, after all. Images, when used correctly, can hold a lot of weight in your overall search engine optimization (SEO) strategy and boost the…

rebecca kowalewiczFebruary 10, 2023

Branding Business Marketing Goals

What is Sonic Branding?

You can probably recognize the NBC chime sequence of three tones or Windows' infamous startup sound effect. Ask most people if they are familiar with this audio, and they'll probably recognize it as well. This is sonic branding, sometimes referred to as sound, acoustic, or audio branding. Put simply, this type…

rebecca kowalewiczDecember 30, 2022

Marketing Goals Websites

Marketing with QR Codes

Marketing with QR Codes was originally published on Forbes.com. QR (quick response) codes have been around for nearly 30 years. Developed in 1994 by a Japanese engineer for the purpose of tracking components in car factories, they have evolved into a highly effective marketing tool. Although QR codes have been around for…

rebecca kowalewiczDecember 2, 2022

SEO

On-Site And Off-Site SEO: A Primer

On-Site And Off-Site SEO: A Primer was originally published on Forbes.com. You have more than likely heard of SEO, but this optimization tactic is twofold and should be split into both categories: on-site and off-site SEO (also known as on-page and off-page SEO). Both tactics play important roles in how…

rebecca kowalewiczNovember 18, 2022

Email Marketing Goals

How to Create Effective Marketing Emails

Email marketing is an art form in itself, although most people don't think of it that way when they're looking through their junk folder. In a marketing email, you're aiming to drive engagement and build relationships with not only your existing clientele but potential customers as well. When done correctly,…

rebecca kowalewiczNovember 4, 2022

Marketing Goals Websites

To Gate Or Not To Gate Content

To Gate or Not To Gate Content was originally published on Forbes.com. There’s been a lot of conversation—especially between marketers and sales teams—about gated versus ungated content. Should you gate your content and require people to enter their personal information to access it, or leave it ungated, open for anybody…

rebecca kowalewiczOctober 14, 2022

Insights

Best SEO Image Practices to Make Content More Discoverable

What is Sonic Branding?

Marketing with QR Codes

On-Site And Off-Site SEO: A Primer

How to Create Effective Marketing Emails

To Gate Or Not To Gate Content

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