A Brand Built
for What’s Next.

When TEC Services Group, a leading technology consulting firm in the claims and insurance ecosystem, came to Clearbridge Branding Agency, they weren’t just looking for a visual update—they needed a modern brand identity that matched the sophistication, precision, and expertise they bring to the industry every day.

High Tech Meets Human Warmth. Inspired by the intersection of advanced technology and human insight, we crafted a brand that feels both future-forward and deeply grounded in the consultative nature of TEC’s work. The new identity pairs bold typography with a smart, modular logo system, an intentionally dual-coded color palette, and a design language built around clarity, connectivity, and motion. From a redesigned website to print materials, trade show environments, and digital content, the refreshed identity was applied across every touchpoint. The result is a cleaner, more authoritative brand with purpose-built visuals that emphasize TEC’s dual strength: cutting-edge technical solutions delivered with a human touch.

We delivered a comprehensive rebrand that elevated TEC Services Group from a traditional consulting presence to a modern, industry-defining brand—clear, credible, and built for growth in an increasingly complex technology landscape.

TEC SERVICES GROUP NEW BRANDING

ORIGINAL LOGO

NEW LOGO AND TAGLINE

PURPLE = POWER + AMBITION + INVENTIVE
ORANGE = BOLD + FRIENDLY