Social media has become an essential part of any business’s marketing strategy. It’s a cost-effective way to reach a large audience and engage with customers. However, managing your brand’s social media can be a daunting task, especially if you’re not familiar with the latest trends and best practices. Is hiring a social media agency worth the cost?
Throughout years of discussing social media with potential new clients, we still find companies who do not realize the value of paying for agency social media services, rather opting to find a friend, a small and unknowledgeable one-person company, or even an intern who handles it at a fraction of the cost. They acknowledge its importance to brand awareness, customer retention, community building, and sales but do not associate the value of investing the spend with all of the benefits (and the work) it brings. Let’s break down a few reasons why it’s worth the cost to invest in a social media agency for one of the most visible aspects of your company.
An agency brings a wealth of knowledge and expertise to your brand’s social media. They stay up-to-date on the latest trends and best practices, so content can be created that resonates with your target audience. Agencies that focus on social media also have a team of experts who specialize in different areas, such as content creation, community management, and analytics. This means creating a comprehensive strategy that addresses all aspects of your brand’s social media presence.
Beyond those benefits, hiring a social media agency is worth the cost because they have access to what are usually cost-prohibitive tools and resources that can help you achieve your social media goals. For example, by using analytics tools to track your social media performance, agencies like Clearbridge Branding can analyze the results and make data-driven decisions.
It’s also important to note that when it comes to social media, you get what you pay for. We’ve heard from so many potential clients that they’re paying $300, maybe $500 a month, for their social media management. And upon auditing the social efforts, that spend shows. Not only do these clients get subpar results, but they’re not benefiting from a fully-fleshed out strategy, reporting, and the experts ready to answer any questions that you may have. An agency may cost more upfront, but the knowledge and expertise they bring to your brand’s social media are priceless. Agencies can help you achieve your goals and increase your ROI, which ultimately makes the investment worth it.
If you’re ready to take social media seriously, here are five questions to ask an agency to help you determine if they’re the right fit for your organization:
- What is the agency’s experience and track record in managing social media for companies in our industry?
- Can the agency provide case studies or references of successful social media campaigns they have managed in the past?
- How does the agency stay current with changes and updates to social media platforms?
- What is the agency’s approach to creating and implementing a social media strategy?
- What is the agency’s process for measuring and reporting on social media performance?
If hiring a social media agency is worth the investment to your organization, let’s talk. Our team of experts has over 15 years of experience managing brands on social media. Let’s connect. Reach out to Clearbridge Branding Agency by calling 856.327.4141 or by filling out the form here.