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Business Marketing Goals

The Colors of Branding

As originally published on Forbes.com. Color speaks without words. It’s a language we use every day — a universal tongue we all speak without opening our mouths but our eyes. We all attach value to different images, shapes, and colors. And so, the importance of color in branding is evident:…

rebecca kowalewiczAugust 15, 2019

Business Marketing Goals

Five Questions Your Company Needs to Answer Before Building a Brand

Building a brand takes research and time. But first, we need to start by asking ourselves questions. That's what we discussed in this Forbes article. As originally published on Forbes.com. Building a brand doesn't happen overnight. And very rarely does a successful brand occur accidentally. A strong brand is usually…

rebecca kowalewiczAugust 5, 2019

Business Marketing Goals

How To Successfully Use Emotion To Sell Your Product Or Service

As originally published in Forbes.com. Emotions play a role in almost everything we do and every decision we make. And when a marketing campaign captures an emotion, making consumers feel a deeper connection to the product or service the brand is selling, the purchase is more than just a box…

rebecca kowalewiczJuly 8, 2019

Business Websites

How to Stop Your Online Cart Abandonment

Online shopping is growing in popularity. And there’s not much more proof needed than Black Friday 2018. Reports show that 165 million people hit the web to shop, leaving in-store foot traffic down 5 to 9 percent, according to RetailNext. But online cart abandonment is a real problem for stores…

rebecca kowalewiczMay 13, 2019

Business

Clearbridge Branding Agency Appoints Director of Business Development

Clearbridge Branding Agency Appoints Director of Business Development GLASSBORO, NJ (April 15th, 2019)—Ryan Harbinson has been named Director of Business Development at Clearbridge Branding Agency. Harbinson will work throughout the region fostering relationships with area companies who have the critical need of brand development and online digital reputation management. Harbinson has…

rebecca kowalewiczApril 15, 2019

News

The Colors of Branding

Five Questions Your Company Needs to Answer Before Building a Brand

How To Successfully Use Emotion To Sell Your Product Or Service

How to Stop Your Online Cart Abandonment

Clearbridge Branding Agency Appoints Director of Business Development

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