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Using Memes In Social Media

Memes have become a universal language, especially on social media platforms. Using memes in social media marketing can be a powerful tool to connect with audiences, enhance engagement, and add a relatable, human touch to a brand's online persona. However, it's crucial to understand when and how to use memes…
rebeccakowalewicz
March 7, 2024

Ephemeral Content Strategies

Ephemeral Content Strategies was originally published on Forbes.com. As most social media marketers know all too well, content in the social space is continuously evolving. Among the most intriguing and increasingly popular evolutions is ephemeral content, or content that is accessible for a short duration and then disappears. (Think Snapchat…
rebeccakowalewicz
February 8, 2024
BrandingMarketing Goals

Direct Mail Strategies for Brand Awareness

In an era dominated by digital advertising and social media campaigns, traditional marketing methods often seem overshadowed. However, direct mail remains one of the most effective tools for fostering brand awareness. In fact, consumers are more engaged when reading printed material, unlike websites, which are often skimmed in as little as…
rebeccakowalewicz
January 11, 2024
BrandingMarketing Goals

Traditional Billboards in the Digital Age

From social media campaigns to Google ads, marketers are constantly inundated with new online strategies to target their audience. Yet, amid this shift, the power of traditional billboards in the digital age of marketing remains undiminished. In fact, they've become more crucial than ever as complements to your digital marketing…
rebeccakowalewicz
December 28, 2023
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