Insights

Business Marketing Goals

What You Need to Know About Marketing to Generation Z

Generation Z, those born in the late 1990s and early 2000s, is a generation that challenges the way marketers and brands are thinking about the future of their marketing efforts. Marketing to Gen Z presents new problems for brands that aren’t adapting fast to the new generation and are still…

rebecca kowalewiczOctober 7, 2019

Business Marketing Goals

The Colors of Branding

As originally published on Forbes.com. Color speaks without words. It’s a language we use every day — a universal tongue we all speak without opening our mouths but our eyes. We all attach value to different images, shapes, and colors. And so, the importance of color in branding is evident:…

rebecca kowalewiczAugust 15, 2019

Business Marketing Goals

Five Questions Your Company Needs to Answer Before Building a Brand

Building a brand takes research and time. But first, we need to start by asking ourselves questions. That's what we discussed in this Forbes article. As originally published on Forbes.com. Building a brand doesn't happen overnight. And very rarely does a successful brand occur accidentally. A strong brand is usually…

rebecca kowalewiczAugust 5, 2019

Business Marketing Goals

How To Successfully Use Emotion To Sell Your Product Or Service

As originally published in Forbes.com. Emotions play a role in almost everything we do and every decision we make. And when a marketing campaign captures an emotion, making consumers feel a deeper connection to the product or service the brand is selling, the purchase is more than just a box…

rebecca kowalewiczJuly 8, 2019

Insights

What You Need to Know About Marketing to Generation Z

The Colors of Branding

Five Questions Your Company Needs to Answer Before Building a Brand

How To Successfully Use Emotion To Sell Your Product Or Service

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