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BusinessMarketing Goals

Developing Best-Buyer Personas

How much do you really know about customers? What do they have in common? What are their personas? Buyer personas are fictional, simplified representations of your ideal customers.  These personas can help you understand and identify the people you are trying to attract. For example, how old is your ideal…
May 15, 2017
Landing PagesWebsites

Build Website Landing Pages that Convert

A website landing page should be part of any digital marketing strategy. Incredible social media? Check. High-performing Search Engine Optimization? Check. Awesome online advertisements? Check. Killer landing page? … um … The landing page can make or break an online campaign. Even if you have everything else going for you,…
April 17, 2017

How to Sell on Instagram

Instagram has more than 600 million active users who skew young, urban, and female. If at least one of those qualities fits your customer demographic, Instagram can be a powerful sales channel to sell your product. Sound attractive? Here is an overview to get you started. Create a Memorable Brand…
March 8, 2017

Five Common Website Mistakes and How to Fix Them

It’s simple to build a website these days with the advent of platforms like Wix and Wordpress streamlining the process. But an exceedingly good website that fulfills its purpose and meets business goals is not so easy. Here are the top five website mistakes we find most often on business…
January 31, 2017