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Why LinkedIn is Important for Your Business

When brands talk about using social media as part of their marketing strategy, regardless of if it is for business to business (B2B) or business to consumer (B2C) it usually involves Facebook, Twitter, and Instagram. Only a few brands actually embrace one social platform that can get their products and…

rebeccakowalewiczMay 14, 2018

Business SEO

Why Every Brand Should Invest in Search Engine Marketing

A compelling digital media strategy is what drives business and produces sales in today’s cyber-connected world. If you want to increase the chances of putting your brand or service in front of people who are searching for it online, and to produce revenue-generating traffic online, professional search engine marketing (SEM)…

rebeccakowalewiczApril 30, 2018

Branding Business Social Media Social Media Marketing

Social Media and Your Brand Image

If you own a business, regardless of its size, you know by now that having a presence on social media, be it Facebook, Instagram, Twitter, or any of the hundred other options, is something that you must have to be successful. However, what most small to medium-sized businesses do not…

rebeccakowalewiczApril 16, 2018

Customer Feedback Social Media Social Media Marketing

Best Practices to Engage with Customers on Social Media

Are you are searching for ways to engage with customers better on social media? Whether you are a big brick and mortar, or you are running an Etsy store, you know that your customers are essential to the success of your business. That is why it is important to take…

rebeccakowalewiczApril 2, 2018

Social Media Social Media Marketing

6 Simple Tips for a Successful Facebook Promotion

Whether or not you are a brick-and-mortar store or run a home-based business, Facebook contests are a great way for your business to drive traffic and gain brand awareness. But before you just start giving something away, pulling off a successful Facebook contest takes a little more work than you…

rebeccakowalewiczMarch 26, 2018

Social Media Social Media Marketing

5 Tips to Improve Your Facebook Page

It seems that everyone now-a-days has not only their own Facebook profile, but a business page, too. Whether it is to sell your hand-crafted knitted socks or a fan page for your favorite sports team, you don’t need to be a professional brand or business to have a Facebook page. …

rebeccakowalewiczMarch 19, 2018

Social Media

Choosing The Right Image For Social Media

A good image on social media can make or break a post. But regardless if you are a business, brand, or just someone who loves using social media to connect with friends and family, the images you use should be ones that you take yourself or have legitimately purchased from…

rebeccakowalewiczMarch 12, 2018

Social Media Social Media Marketing

Using Hashtags, The Right Way

Instagram recently upped their hashtag game by allowing users to follow Instagram hashtags the same way they follow accounts, which makes keeping up on your favorite topics much easier. If you have ever used hashtags on Twitter or Facebook, you are probably familiar with how they work. If not, let’s…

rebeccakowalewiczMarch 5, 2018

Social Media Marketing

Changes in Facebook Advertising: What You Need To Know

Dark ads, or dark posts, sound kind of ominous. But as you browse through your personal News Feed on Facebook, you’ve seen them—a lot of them. What are they? They are highly-targeted advertisements from brands and businesses that show up only on select News Feeds, and nowhere else. So, if…

rebeccakowalewiczFebruary 26, 2018

Business Social Media Social Media Marketing Websites

Developing a Winning Marketing Strategy

As a small business owner, you’re responsible for a variety of tasks. However, developing the right marketing strategy for your business is a critical step toward success. All you need is a little time and effort to make a plan. Let’s get started with these five simple tips to developing a…

rebeccakowalewiczJuly 27, 2017

Why Every Brand Should Invest in Search Engine Marketing

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