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Is Influencer Marketing on the Decline?

As originally published on Forbes.com. Despite reports on the growth of influencer marketing last year, it appears that this marketing channel could be becoming less effective. Some research found that influencer engagement rates dropped significantly from 2019 to 2020. And some marketers reported seeing a consistent downward trend in conversion rates last year. Pandemic budget cuts…

rebeccakowalewiczNovember 6, 2020

Facebook

Differences Between a Facebook Boosted Post and a Promoted Post

Hitting that blue button underneath your company’s Facebook post may be an easy way to gain more traction for your content, but knowing the difference between a boosted post and a promoted post may help you determine if it’s the right Facebook marketing tactic for you to take. Let’s review…

rebeccakowalewiczOctober 23, 2020

Business Marketing Goals Websites

Why You Need E-Commerce for Business

E-commerce for business is an integral part of company growth and sustainability. Yet many small-to-medium-sized businesses have long-avoided starting an online version of their brick-and-mortar store, either due to cost, fear of the unknown, or just being unsure of even where to get started. But as the pandemic earlier this…

rebeccakowalewiczSeptember 25, 2020

Email Marketing Goals

Creating an Email Campaign that Converts

As originally published on Forbes.com. Creating an email campaign that converts starts long before messaging, layout and design. Much like with any marketing, there are key steps to crafting an email that won’t get automatically deleted, or worse, cause someone to click the “unsubscribe” button. These six steps can help…

rebeccakowalewiczSeptember 11, 2020

Facebook LinkedIn Marketing Goals Twitter YouTube

Common Social Media Mistakes

Costing your brand embarrassment and even possible customers, common social media mistakes are ones that usually happen when posts and tweets are done quickly, without oversight, and when the use of platforms is not well-thought-out. Many times, businesses post on social media because they know that “they need to,” which…

rebeccakowalewiczAugust 28, 2020

Business Marketing Goals

Branding Mistakes Your Business May Be Making

Whether you are a start-up or a brand that has been around the block for decades, branding mistakes can easily happen. Knowing these branding mistakes and taking action to avoid them can strengthen the brand you’ve built or the brand you hope to establish. Here are six of the common…

rebeccakowalewiczJuly 3, 2020

Why You Need E-Commerce for Business

Creating an Email Campaign that Converts

Branding Mistakes Your Business May Be Making

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