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How to Use GIFs in Email Marketing

Wondering how to use GIFs in email marketing? You’ve clicked on the right place. GIFs can be a powerful way to grab attention and enhance your email marketing messages. They can make almost any email pop with even the simplest animations and help keep your campaigns fresh and exciting for…
rebeccakowalewicz
May 19, 2021

Creating Lead Gen Forms That Drive Results

Creating Lead Gen Forms That Drive Results was originally published on Forbes.com.  Using lead generation forms, or lead gen forms, in your paid social advertising is a great way to capture potential new customers who are interested in learning more about your business, your products or your services. Think of…
Websites

Website ADA Compliance

Website ADA Compliance was originally published on Forbes.com. When creating or redesigning a website, many marketers and web designers take into consideration the look of the site, its overall responsiveness, and search engine optimization. However, often neglected is website accessibility and ADA compliance. Not only is this a missed opportunity…
rebeccakowalewicz
March 12, 2021
Business

Turning Your Expertise into Media Attention

Turning Your Expertise into Media Attention is shown below as originally published on Forbes.com. Many of us go about our daily work routine, putting in long hours, addressing problems, delegating tasks, growing our company and feeling accomplished that a solid day’s work has been done. Some of us go even…
rebeccakowalewicz
February 26, 2021
Business

Why You Should Never Buy An Email List

As originally published on Forbes.com. With almost 4 billion email users across the world, email marketing is a tried and true way to reach your current customers, regardless of whether your company is B2C or B2B. But what about finding new customers? Many marketers turn to paying for lists of names and…
rebeccakowalewicz
January 29, 2021