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Website ADA Compliance

Website ADA Compliance was originally published on Forbes.com. When creating or redesigning a website, many marketers and web designers take into consideration the look of the site, its overall responsiveness, and search engine optimization. However, often neglected is website accessibility and ADA compliance. Not only is this a missed opportunity…
rebeccakowalewicz
March 12, 2021
Business

Turning Your Expertise into Media Attention

Turning Your Expertise into Media Attention is shown below as originally published on Forbes.com. Many of us go about our daily work routine, putting in long hours, addressing problems, delegating tasks, growing our company and feeling accomplished that a solid day’s work has been done. Some of us go even…
rebeccakowalewicz
February 26, 2021
Business

Why You Should Never Buy An Email List

As originally published on Forbes.com. With almost 4 billion email users across the world, email marketing is a tried and true way to reach your current customers, regardless of whether your company is B2C or B2B. But what about finding new customers? Many marketers turn to paying for lists of names and…
rebeccakowalewicz
January 29, 2021
SEOWebsites

Considering a Blog for Your Company?

Are you considering a blog for your company? Before you get started, here are the basics of blogging to help get you started. As originally published on Forbes.com. If you have been wondering whether your website should have a blog, the answer is probably yes. But before you put the…
rebeccakowalewicz
January 15, 2021
SEOWebsites

What is Search Engine Optimization?

What is search engine optimization? It’s OK to ask; we’ve got you covered. You may have heard of the term SEO, or search engine optimization, but aren’t quite sure what that exactly means. We understand, you’re in the business of being an expert on your products and services and not…
rebeccakowalewicz
December 4, 2020
InstagramLinkedInMarketing Goals

User-Generated Content How It Can Help You And How To Obtain It

This article on user-generated content was originally published on Forbes.com. User-generated content is composed of videos, copy, photos, reviews or audio that consumers make about your products and services. Unboxing videos, where people record themselves opening a newly received product and providing their first impressions, are a common example of…
rebeccakowalewicz
November 20, 2020
InstagramMarketing GoalsYouTube

Is Influencer Marketing on the Decline?

As originally published on Forbes.com. Despite reports on the growth of influencer marketing last year, it appears that this marketing channel could be becoming less effective. Some research found that influencer engagement rates dropped significantly from 2019 to 2020. And some marketers reported seeing a consistent downward trend in conversion rates last year. Pandemic budget cuts…
rebeccakowalewicz
November 6, 2020
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