Insights

5 Tips to Improve Your Facebook Page

It seems that everyone now-a-days has not only their own Facebook profile, but a business page, too. Whether it is to sell your hand-crafted knitted socks or a fan page for your favorite sports team, you don’t need to be a professional brand or business to have a Facebook page. …

rebecca kowalewiczMarch 19, 2018

Social Media

Choosing The Right Image For Social Media

A good image on social media can make or break a post. But regardless if you are a business, brand, or just someone who loves using social media to connect with friends and family, the images you use should be ones that you take yourself or have legitimately purchased from…

rebecca kowalewiczMarch 12, 2018

Social Media Social Media Marketing

Using Hashtags, The Right Way

Instagram recently upped their hashtag game by allowing users to follow Instagram hashtags the same way they follow accounts, which makes keeping up on your favorite topics much easier. If you have ever used hashtags on Twitter or Facebook, you are probably familiar with how they work. If not, let’s…

rebecca kowalewiczMarch 5, 2018

Social Media Marketing

Changes in Facebook Advertising: What You Need To Know

Dark ads, or dark posts, sound kind of ominous. But as you browse through your personal News Feed on Facebook, you’ve seen them—a lot of them. What are they? They are highly-targeted advertisements from brands and businesses that show up only on select News Feeds, and nowhere else. So, if…

rebecca kowalewiczFebruary 26, 2018

Business Social Media Social Media Marketing Websites

Developing a Winning Marketing Strategy

As a small business owner, you’re responsible for a variety of tasks. However, developing the right marketing strategy for your business is a critical step toward success. All you need is a little time and effort to make a plan. Let’s get started with these five simple tips to developing a…

rebecca kowalewiczJuly 27, 2017

Social Media Social Media Marketing

Three Secrets for Excelling on Social Media

Much to the dismay of marketing directors everywhere, there is no crystal ball that shows the future of social media trends. Fortunately, though, there are three tried and true strategies that will help your marketing team excel in the ever-changing world of social media. Know Your Audience Knowing your audience…

rebecca kowalewiczJune 19, 2017

Business Customer Feedback Social Media Social Media Marketing

Oh No! You Got a Bad Online Review. Here’s What to Do.

No matter how good your product is or how strong your team’s customer service skills are, it’s inevitable that you will receive some bad online reviews. The good news is, it doesn’t have to turn into a catastrophe. With the right attitude and proper reactions, a negative review can be…

rebecca kowalewiczJune 5, 2017

Business Marketing Goals

Developing Best-Buyer Personas

How much do you really know about customers? What do they have in common? What are their personas? Buyer personas are fictional, simplified representations of your ideal customers. These personas can help you understand and identify the people you are trying to attract. For example, how old is your ideal…

rebecca kowalewiczMay 15, 2017

Social Media Social Media Marketing Video

How to Get the Most Out of Live Videos on Facebook

We live in a digital age where many feel a constant need to document their lives and share this content with their social media communities. From posting what one ate for breakfast to partaking in political demonstrations, social media fulfills a strong desire to feel connected, as well as validate…

rebecca kowalewiczMay 1, 2017

Landing Pages Websites

Build Website Landing Pages that Convert

A website landing page should be part of any digital marketing strategy. Incredible social media? Check. High-performing Search Engine Optimization? Check. Awesome online advertisements? Check. Killer landing page? … um … The landing page can make or break an online campaign. Even if you have everything else going for you,…

rebecca kowalewiczApril 17, 2017

Insights

Developing Best-Buyer Personas

Build Website Landing Pages that Convert

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