Insights

SEO Websites

An Introduction to Search Engine Optimization (SEO)

Focusing on search engine optimization, SEO, helps your website rank higher in organic search results, making your website more visible to people be looking for your brand, product, or service via search engines. Is it still relevant? Yes! The strategies and algorithms may have changed, but it is not likely that…

rebecca kowalewiczDecember 28, 2016

Business

Best Practices for Connecting with Your Customers Via Mobile

It wasn’t that long ago that shopping over the internet seemed new and many retailers were scrambling to adapt and offer online shopping services. Many businesses are still just discovering the advantages of online services, especially when it comes to mobile shopping. But times change fast in the online world…

rebecca kowalewiczNovember 25, 2016

Business

Employee Spotlight: Chuck Wyble

As the previous owner of Wyble Advertising, a marketing firm with over 60 years of experience, we couldn’t contain our enthusiasm when Chuck came on board with us. Chuck is well-recognized in the South Jersey area for his accomplishments and business acumen. At Clearbridge Branding Agency, he provides comprehensive marketing…

rebecca kowalewiczNovember 4, 2016

Websites

What is a Bounce Rate and How Does It Affect My Website?

One of the most important, but sometimes overlooked, components of a web strategy for your business is the “bounce rate” on your site. It doesn’t help that bounce rate is an often misunderstood concept in a business SEO strategy that isn’t always clearly defined. Bounce rate is a term used…

rebecca kowalewiczOctober 28, 2016

Branding Business Marketing Goals

Understanding Your Brand Pays Off. That’s a PROMISE!

Your brand is your promise. Your promise to your customers, clients, or patrons – it implies what your company or organization is really about. It infers the experience people can expect to have with your product or services. You can try, but you will never be successful imitating or emulating…

rebecca kowalewiczOctober 14, 2016

Business

Employee Spotlight: Rebecca Kowalewicz

As Vice President, Digital, Rebecca Kowalewicz, is a believer in fully integrating social media as part of a client’s overall marketing and branding efforts. With over a decade of experience in social media, she’s seen platforms come, go, and explode in popularity, while always keeping an eye on what’s trending,…

rebecca kowalewiczOctober 7, 2016

Business Marketing Goals

Traditional Marketing is Not Dead!

Yes, Virginia, traditional marketing venues are still viable. And here’s why: We all know traditional marketing to be newspaper and magazine ads, billboards, radio, and television, plus literature, direct mail, posters, flyers, and the like. If you’ve been in the marketing game for more than five years, chances are you…

rebecca kowalewiczSeptember 23, 2016

Insights

An Introduction to Search Engine Optimization (SEO)

Best Practices for Connecting with Your Customers Via Mobile

Employee Spotlight: Chuck Wyble

What is a Bounce Rate and How Does It Affect My Website?

Understanding Your Brand Pays Off. That’s a PROMISE!

Employee Spotlight: Rebecca Kowalewicz

Traditional Marketing is Not Dead!

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