Insights

Marketing Goals

Emotions in Marketing: Evoke Feelings and Drive Customer Behavior

Emotions in marketing, and emotions in general, play a crucial role in our decision-making process, and marketers have long recognized the importance of evoking emotions in their customers. Emotionally driven marketing can help create deeper connections with customers, increase engagement, and drive customer behavior. In this blog, we explore five…

rebecca kowalewiczJuly 28, 2023

Customer Feedback Marketing Goals

Why Positive Online Reviews are Important (and How to Get Them)

As a marketer, you know how important it is for your brand to make a good impression on potential customers. One of the best ways to do this is by collecting positive online reviews. Not only do positive reviews help to boost your brand's reputation, but they also play a…

rebecca kowalewiczJune 16, 2023

Branding

The Importance of Brand Salience

Brand salience refers to the degree to which a brand is thought about or noticed when a customer is in a buying situation. It is the mental availability of a brand in the consumer's mind impacting purchasing decisions and loyalty. In a highly competitive market, establishing strong brand salience is…

rebecca kowalewiczMay 19, 2023

Marketing Goals

Surviving A Recession With A Strong Marketing Strategy

Surviving A Recession With A Strong Marketing Strategy was originally published on Forbes.com. In the uncertain times of economic decline, many business owners ask themselves, “Can we afford to keep advertising?” At Clearbridge Branding Agency, we ask, “Can you afford to stop?”On the downswing, many things can change in business.…

rebecca kowalewiczMay 5, 2023

Branding

Four Reasons Why Branding and Design are Critical to Your Business

In today's digital world, businesses of all sizes and industries need a strong brand identity to stand out from the competition. Branding is more than a logo or tagline; it's about creating a unique and consistent visual and emotional experience for your customers. Here are four reasons why investing in…

rebecca kowalewiczApril 21, 2023

Branding Email Marketing Goals

4 Tips to Keep Email Subscribers Engaged

Getting customers to opt into an email list is tough, but trying to keep email subscribers engaged can be even harder. A large list isn't worth much if the emails being sent aren't opened or clicked on. In this blog, our email experts provide four tips to keep email subscribers…

rebecca kowalewiczApril 7, 2023

Insights

Emotions in Marketing: Evoke Feelings and Drive Customer Behavior

Why Positive Online Reviews are Important (and How to Get Them)

The Importance of Brand Salience

Surviving A Recession With A Strong Marketing Strategy

Four Reasons Why Branding and Design are Critical to Your Business

4 Tips to Keep Email Subscribers Engaged

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