Are you a small business owner and ready to grow your social media presence? Join the club! As you probably are already aware, having a strong social media presence is one of the keys ways to growing your brand. But it’s not as simple as just creating a Facebook or Twitter Page.
So maybe you took the first steps and started adding a few posts and photos. But now what? While it would be nice just to let your page grow on its own, the truth is that maintaining a strong social media presence takes a lot work, time, and dedication.
But before any strategy is actually in place, it’s important to remember that it will take time before receiving the results that you are looking to achieve. Even though the slow times can be frustrating, once you pick a strategy it’s important to stay focused on it. This is the only way to find out whether your strategy is delivering the right results or not.
Even though there are countless ways of growing your social media presence, here are three creative strategies to help you stand out from the rest of the pack.
1. Make Your Pages Visually Appealing
Set up your social media homepage as visually appealing as possible. Showing beautiful bright pictures of what your company does can easily attract people to your page. This also applies to the content you are sharing. Someone is much more likely to click or respond to a post that has a pretty photo attached to it, compared to just text or a badly pixelated picture. Use a mix of different media including videos, employee spotlights, customers of the week, event photos, infographics, quote photos, and behind the scene photos. Even if you aren’t skilled with photo editing programs, you can easily get creative with sites like Canva and PicMonkey.
2. Get Social
Remember that social media is just that…social. Having a strong social media presence requires you to be social, engaging, and a part of the online community that you have created. Provoke engagement by asking questions and let followers of your pages share their comments. Always remember to respond to customer’s comments and concerns to let them know that you are reading what they wrote. This goes for the negatives posts just as much as the positive. It’s also a good idea to find out what people care about in your community and show you are interested in events and causes that are happening.
Don’t forget when communicating with your audience, you don’t have to act stiff. Even if you don’t have an exciting industry, it doesn’t mean you can’t joke, have fun with them, and show a touch of your personality. Just keep it family-friendly.
3. Link to Your Social Media Profiles
If you run a website, it’s a great opportunity to link from it to your social media sites. If someone likes your services, adding social media icons to your site is a wonderful way for them to follow you. You can also add visible social media icons to your newsletters and email signatures. You can even add social links to your business cards and printed material.
It’s also a best practice to add share buttons below all created website content. This will give your visitors the ability to post, share, and talk about your content on their social media sites.
To learn more about growing your social media presence contact us for a free consultation by calling 856.327.4141.
