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How To Create More Engaging Facebook Videos

As originally published on Forbes.com. At our agency, Clearbridge Branding, we've seen an increase in demand for preproduced videos and for training and guidance on Facebook Live usage. And this is rightfully so. In my experience, when a video that we produce is uploaded to Facebook, or where we assist…

rebecca kowalewiczApril 1, 2019

Marketing Goals Social Media Marketing

Three Pillars Of Creating More Word Of Mouth For Your Brand

As originally published on Forbes.com. Word-of-mouth advertising resonates further with consumers more than any TV commercial, radio spot or print advertisement. According to Nielsen, 92% of global consumers say they trust recommendations from friends and family more than all other forms of advertising. Beyond shaping how others feel about a brand,…

rebecca kowalewiczMarch 18, 2019

Social Media Social Media Marketing

Verifying your Instagram Account

In our last blog, we went step-by-step over the process of verifying a business page on Facebook. In this week’s edition, we will walk through verifying your business’ Instagram account. Instagram rolled out the option to verify accounts to all users at the end of summer 2018. Before this was…

rebecca kowalewiczMarch 4, 2019

Social Media Social Media Marketing

How to Verify Your Facebook Business Page

Update: As of 2020, Facebook no longer supports grey check verification. Verifying your Facebook pages means going through a short and simple process to receive a blue or grey check mark, which will appear next to your name on your business or brand page. With so many fake accounts and…

rebecca kowalewiczFebruary 18, 2019

Social Media Social Media Marketing

Joining Facebook Groups with Your Facebook Business Page

Facebook recently announced that Pages can now join Facebook Groups. Before this change, only Personal Profiles could join a Group. If you are a business owner, this new option may open up a way of reaching out to new communities and to spread brand awareness and create exposure for your…

rebecca kowalewiczJanuary 21, 2019

Marketing Goals Social Media Social Media Marketing

How to Automate Your Social Media Posts

Running a business is undoubtedly a lot of work. So, adding another task to do, like posting on social media, can be a hassle. And while businesses should maintain an active presence on their social media pages, there are tools that can help you post while you’re busy attending to…

rebecca kowalewiczDecember 17, 2018

Social Media Social Media Marketing

3 Tips to Foster Engagement on Facebook

Businesses of all sizes are seeing a sharp decline in Facebook engagement thanks to the social media behemoth’s 2018 change in algorithm, giving preference to showing friends and family posts to its user over business page posts. Outside of increasing your brand’s Facebook advertising budget, there are ways to keep…

rebecca kowalewiczDecember 3, 2018

Business Social Media Social Media Marketing

How To Find Your Customers On Social Media

As originally published on Forbes.com. According to the Pew Research Center's 2018 social media fact sheet, around 70% of Americans use some form of social media. With that many users, it can be overwhelming to understand which demographics use which platforms. Knowing who they are and where they're spending time online is essential to…

rebecca kowalewiczNovember 19, 2018

Branding Social Media Social Media Marketing

How to Find Your Brand’s Voice & Enhance Your Social Media Presence

In social media advertising, “voice” refers to how a brand expresses itself in its content. It is often defined by adjectives such as “passionate” or “quirky” and is known to heavily influence customer engagement. Which would you rather read: a stilted, salesy Twitter feed or an informational yet personable one?…

rebecca kowalewiczNovember 5, 2018

Business Marketing Goals