Insights

Why You Need E-Commerce for Business

E-commerce for business is an integral part of company growth and sustainability. Yet many small-to-medium-sized businesses have long-avoided starting an online version of their brick-and-mortar store, either due to cost, fear of the unknown, or just being unsure of even where to get started. But as the pandemic earlier this…

rebecca kowalewiczSeptember 25, 2020

Email Marketing Goals

Creating an Email Campaign that Converts

As originally published on Forbes.com. Creating an email campaign that converts starts long before messaging, layout and design. Much like with any marketing, there are key steps to crafting an email that won’t get automatically deleted, or worse, cause someone to click the “unsubscribe” button. These six steps can help…

rebecca kowalewiczSeptember 11, 2020

Branding Business Marketing Goals

Branding Mistakes Your Business May Be Making

Whether you are a start-up or a brand that has been around the block for decades, branding mistakes can easily happen. Knowing these branding mistakes and taking action to avoid them can strengthen the brand you’ve built or the brand you hope to establish. Here are six of the common…

rebecca kowalewiczJuly 3, 2020

Business Marketing Goals

Why You Need a Business Elevator Pitch

A business elevator pitch, or elevator statement, is more than just a way to explain your company to strangers and possible customers, but it’s a way to identify what your company stands for as well as a cohesive approach to bring your team members into alignment with the purpose of…

rebecca kowalewiczJune 5, 2020

Insights

Why You Need E-Commerce for Business

Creating an Email Campaign that Converts

Branding Mistakes Your Business May Be Making

Why You Need a Business Elevator Pitch

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