Insights

Marketing Goals Social Media Social Media Marketing

Common Social Media Mistakes

Costing your brand embarrassment and even possible customers, common social media mistakes are ones that usually happen when posts and tweets are done quickly, without oversight, and when the use of platforms is not well-thought-out. Many times, businesses post on social media because they know that “they need to,” which…

rebecca kowalewiczAugust 28, 2020

Marketing Goals Social Media Social Media Marketing

Using Twitter to Grow Your Business

Using Twitter to Grow Your Business, as originally published in Forbes. Are you considering using Twitter to grow your business? With 53% of people who use Twitter being “more likely to be the first to buy new products,” it’s a platform that’s prime for brick-and-mortar and e-commerce retailers. However, much like any…

rebecca kowalewiczAugust 14, 2020

Marketing Goals Social Media Social Media Marketing

Creating Relatable Social Media Content in Three Easy Ways

Trends and timing have a significant impact on creating relatable social media content. Consumers crave content that speaks to them. So, how do you tailor your strategy to encompass relatability in your social media marketing? Creating relatable social media content starts with understanding what the consumer wants—and that can change…

rebecca kowalewiczJuly 31, 2020

Branding Business Marketing Goals Social Media Marketing

Channeling Empathy in Your Brand Strategy

Channeling empathy in your brand strategy has an important role in modern marketing. It’s about understanding your customers and feeling what they feel as consumers and as everyday people. At a time when brands are reevaluating how they connect to their audiences, channeling empathy in your brand strategy should be…

rebecca kowalewiczJuly 17, 2020

Branding Business Marketing Goals

Branding Mistakes Your Business May Be Making

Whether you are a start-up or a brand that has been around the block for decades, branding mistakes can easily happen. Knowing these branding mistakes and taking action to avoid them can strengthen the brand you’ve built or the brand you hope to establish. Here are six of the common…

rebecca kowalewiczJuly 3, 2020

Marketing Goals Social Media Social Media Marketing Websites

Staying Up To Date On U.S. Online Privacy Laws

This article, Staying Up To Date on U.S. Online Privacy Laws is shown as originally published on Forbes.com. With the majority of Americans concerned about their online privacy, and states like California taking measures to ensure that digital consumers are protected, marketers need to be fully aware of laws that not only…

rebecca kowalewiczJune 19, 2020

Business Marketing Goals

Why You Need a Business Elevator Pitch

A business elevator pitch, or elevator statement, is more than just a way to explain your company to strangers and possible customers, but it’s a way to identify what your company stands for as well as a cohesive approach to bring your team members into alignment with the purpose of…

rebecca kowalewiczJune 5, 2020

Business Marketing Goals Social Media Social Media Marketing

Three Reasons to Implement Social Listening and Social Monitoring Now

Social listening is sometimes confused with social monitoring, but they’re not exactly the same thing. When engaging in social monitoring, data is collected on brand awareness, mentions, and sentiment (tracking if the comments being said about your brand are positive, negative, or neutral) when your brand is mentioned. Social listening…

rebecca kowalewiczMay 22, 2020

Business Marketing Goals Social Media Social Media Marketing

What Is Employee Advocacy?

As originally published on Forbes.com. Employee advocacy and employee advocacy programs are being implemented in companies as a way to not only foster a boost in team morale, but also to assist businesses and brands in awareness and even sales. But what is employee advocacy, and why is it important?…

rebecca kowalewiczMay 8, 2020

Marketing Goals Social Media Social Media Marketing

The Best Time to Post on Social Media

When is the best time to post on social media? From afternoon tweets to evening Facebook posts, there are a number of studies that tell us when the best time to post on social media is based on the day and even the type of business you are in. But…

rebecca kowalewiczApril 24, 2020

Insights

Branding Mistakes Your Business May Be Making

Why You Need a Business Elevator Pitch

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