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Insights

Twitter 101: Part Two

In our last blog, we took you through the process of setting up and promoting your business’s new Twitter account. But Twitter is no fun if you’re not tweeting! To keep it simple, here are five best practices to remember when tweeting from your business account. Use photos and videos.…
rebecca kowalewicz
August 6, 2018

Twitter 101: Part One

If you own a brand or business, you’re probably already managing a Facebook page for it, or at least paying someone else to manage it for you. But what about Twitter? With 2018 being a whirlwind of changes that involve words like Cambridge Analytica and Facebook algorithms, Twitter might be…
rebecca kowalewicz
July 23, 2018
Business

3 Elements of Strong Business Branding

You might have built your business on great products and exemplary service, but it is your brand that defines your identity for your customers. If you haven’t really established one yet, or your existing image doesn’t fit your business, getting started can seem like a daunting task. To help you…
rebecca kowalewicz
June 11, 2018
BrandingBusiness

3 Tips to Create a Powerful Brand Image

A brand is a major component of any successful business. But how do you go about creating a memorable and powerful core image? Here are a few best practices to get your business started and inspired.  Solidify the Mission Statement Some companies choose to articulate their mission around a basic…
rebecca kowalewicz
May 29, 2018
BusinessSEO

Why Every Brand Should Invest in Search Engine Marketing

A compelling digital media strategy is what drives business and produces sales in today’s cyber-connected world. If you want to increase the chances of putting your brand or service in front of people who are searching for it online, and to produce revenue-generating traffic online, professional search engine marketing (SEM)…
rebecca kowalewicz
April 30, 2018

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