Insights

Business Marketing Goals

Developing Best-Buyer Personas

How much do you really know about customers? What do they have in common? What are their personas? Buyer personas are fictional, simplified representations of your ideal customers. These personas can help you understand and identify the people you are trying to attract. For example, how old is your ideal…

rebecca kowalewiczMay 15, 2017

Landing Pages Websites

Build Website Landing Pages that Convert

A website landing page should be part of any digital marketing strategy. Incredible social media? Check. High-performing Search Engine Optimization? Check. Awesome online advertisements? Check. Killer landing page? … um … The landing page can make or break an online campaign. Even if you have everything else going for you,…

rebecca kowalewiczApril 17, 2017

Marketing Goals Mobile

If You Don’t Have a Mobile Marketing Strategy, You’re Missing Out on Customers

According to a study by Zenith’s Media Consumption Forecasts, more people are using smartphones and other mobile devices than desktop computers to access the Internet. The implications of this trend are substantial for your small business. If you do reach consumers on their mobile device, you may never have the…

rebecca kowalewiczApril 3, 2017

Websites

Five Common Website Mistakes and How to Fix Them

It’s simple to build a website these days with the advent of platforms like Wix and Wordpress streamlining the process. But an exceedingly good website that fulfills its purpose and meets business goals is not so easy. Here are the top five website mistakes we find most often on business…

rebecca kowalewiczJanuary 31, 2017

Insights

Developing Best-Buyer Personas

Build Website Landing Pages that Convert

If You Don’t Have a Mobile Marketing Strategy, You’re Missing Out on Customers

Five Common Website Mistakes and How to Fix Them

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