Insights

Branding Business

The Psychology of Colors

Many of our day-to-day decisions, from the clothes we wear to the products we choose to consume, are influenced by the psychology of colors. The ability to convey moods and incite emotional connections makes color one of the most important parts of branding and advertising. If you’re looking to gain…

rebecca kowalewiczApril 15, 2022

Branding Business

Best Practices for Writing Taglines

A tagline is a short text or slogan used in logos, products, or marketing campaigns. The world’s most popular companies have used their taglines to convey a memorable message to their audience and elevate their marketing. Powerful taglines can help brands sell a product, reach new customers, or share an…

rebecca kowalewiczApril 1, 2022

Branding Business

Defining Your Brand’s Purpose

Defining Your Brand’s Purpose was originally published on Forbes.com. When asked to define your brand’s purpose, it is easy to reply with the flippant response of “to make money.” And as business owners and entrepreneurs — and yes, even marketers — can agree, making money is important. It keeps the…

rebecca kowalewiczMarch 18, 2022

Branding Marketing Goals

Graphic Design Trends Your Brand Should Try in 2022

Graphic design is meant to evolve and grow. As the worlds of art, technology and media continue to change, designers must stay on top of new graphic design trends to understand the kind of visual language that speaks to their audience. To help you stay in the loop, our design…

rebecca kowalewiczFebruary 18, 2022

Business Customer Feedback Marketing Goals

4 Ways to Use Testimonials in Content Marketing

With up to 82% of consumers reading online reviews before making a purchase decision, using testimonials in content marketing has proven to be not only effective but necessary for establishing trust and increasing your sales. Below we explore four ways to implement testimonials in content marketing and why it’s important.…

rebecca kowalewiczJanuary 21, 2022

Branding Marketing Goals

The Influence of Product Packaging Design

Product packaging design can influence perception and, when done right, evoke an emotional response from buyers. We’ve all waltzed down an aisle in Target, Starbucks hot in hand, perusing row after row of products neatly stacked on crowded shelves, scanning for something we don’t even know we’re looking for: the…

rebecca kowalewiczJanuary 7, 2022

Insights

The Psychology of Colors

Best Practices for Writing Taglines

Defining Your Brand’s Purpose

Graphic Design Trends Your Brand Should Try in 2022

4 Ways to Use Testimonials in Content Marketing

The Influence of Product Packaging Design

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