Insights

Branding Business

Best Practices for Writing Taglines

A tagline is a short text or slogan used in logos, products, or marketing campaigns. The world’s most popular companies have used their taglines to convey a memorable message to their audience and elevate their marketing. Powerful taglines can help brands sell a product, reach new customers, or share an…

rebecca kowalewiczApril 1, 2022

Branding Business

Defining Your Brand’s Purpose

Defining Your Brand’s Purpose was originally published on Forbes.com. When asked to define your brand’s purpose, it is easy to reply with the flippant response of “to make money.” And as business owners and entrepreneurs — and yes, even marketers — can agree, making money is important. It keeps the…

rebecca kowalewiczMarch 18, 2022

Branding Marketing Goals

Graphic Design Trends Your Brand Should Try in 2022

Graphic design is meant to evolve and grow. As the worlds of art, technology and media continue to change, designers must stay on top of new graphic design trends to understand the kind of visual language that speaks to their audience. To help you stay in the loop, our design…

rebecca kowalewiczFebruary 18, 2022

Business Customer Feedback Marketing Goals

4 Ways to Use Testimonials in Content Marketing

With up to 82% of consumers reading online reviews before making a purchase decision, using testimonials in content marketing has proven to be not only effective but necessary for establishing trust and increasing your sales. Below we explore four ways to implement testimonials in content marketing and why it’s important.…

rebecca kowalewiczJanuary 21, 2022

Branding Marketing Goals

The Influence of Product Packaging Design

Product packaging design can influence perception and, when done right, evoke an emotional response from buyers. We’ve all waltzed down an aisle in Target, Starbucks hot in hand, perusing row after row of products neatly stacked on crowded shelves, scanning for something we don’t even know we’re looking for: the…

rebecca kowalewiczJanuary 7, 2022

Business Marketing Goals

8 Ways to Market Your Small Business: Part Two

This week’s blog, 8 Ways to Market Your Small Business: Part Two, was written by Clearbridge Branding Agency’s Rowan University intern, Emily Kowalenko. Part one talked about online marketing possibilities along with creative and unique traditional marketing. Part two of Ways to Market Your Small Business will focus on local…

rebecca kowalewiczDecember 17, 2021

Insights

Best Practices for Writing Taglines

Defining Your Brand’s Purpose

Graphic Design Trends Your Brand Should Try in 2022

4 Ways to Use Testimonials in Content Marketing

The Influence of Product Packaging Design

8 Ways to Market Your Small Business: Part Two

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