Insights

Business Marketing Goals Social Media Social Media Marketing

Three Reasons to Implement Social Listening and Social Monitoring Now

Social listening is sometimes confused with social monitoring, but they’re not exactly the same thing. When engaging in social monitoring, data is collected on brand awareness, mentions, and sentiment (tracking if the comments being said about your brand are positive, negative, or neutral) when your brand is mentioned. Social listening…

rebecca kowalewiczMay 22, 2020

Business Marketing Goals Social Media Social Media Marketing

What Is Employee Advocacy?

As originally published on Forbes.com. Employee advocacy and employee advocacy programs are being implemented in companies as a way to not only foster a boost in team morale, but also to assist businesses and brands in awareness and even sales. But what is employee advocacy, and why is it important?…

rebecca kowalewiczMay 8, 2020

Marketing Goals Social Media Social Media Marketing

The Best Time to Post on Social Media

When is the best time to post on social media? From afternoon tweets to evening Facebook posts, there are a number of studies that tell us when the best time to post on social media is based on the day and even the type of business you are in. But…

rebecca kowalewiczApril 24, 2020

Marketing Goals Social Media Marketing

What is Inbound Marketing?

As originally published in Forbes.com. Inbound marketing — it's a term you've likely heard of, but what does it really mean? With so many avenues of marketing available, sometimes it's hard to keep track. Inbound marketing refers to a technique of drawing customers to a product through a balance of…

rebecca kowalewiczApril 10, 2020

Social Media Social Media Marketing

Generation-Based Social Media Marketing

In this article we wrote for Forbes, we looked at generation-based social media marketing and what both marketers and brands need to be aware of when creating their messaging. As originally published on Forbes.com. Most marketing messages aren’t cross-generational, meaning that an ad that may resonate with one generation could…

rebecca kowalewiczMarch 27, 2020

Marketing Goals Social Media Marketing

Using Your Personal LinkedIn Profile to Grow Your Business

Have you considered using your personal LinkedIn profile to grow your business? You have a Facebook page, Twitter account, active pinboards on Pinterest, and a stylish Instagram account. But what about your LinkedIn profile? Or maybe you have a profile, but it hasn’t been updated in years. Using your personal…

rebecca kowalewiczMarch 13, 2020

Marketing Goals Websites

Beginner’s Guide to Keywords in Google Ads

As originally published in Forbes.com. Google Ads can be an effective way to reach an audience of new customers. However, if you do not have a well-thought-out keyword list, your search and display ads may not be shown to those much-coveted consumers. What is a keyword list? It is a…

rebecca kowalewiczFebruary 28, 2020

Branding Business Marketing Goals

How to Build Brand Loyalty

It’s always exciting when a new customer purchases a product or service from your company; however, that excitement grows once that customer becomes loyal to your brand. But with younger generations wavering from brand loyalty, many businesses are struggling to adapt to this new consumer landscape. Here are five tried-and-true…

rebecca kowalewiczFebruary 14, 2020

Social Media Social Media Marketing

Working with Facebook’s Algorithm

Working with Facebook's algorithm is the topic of one of our most recent Forbes articles. As originally published on Forbes.com. Have you noticed a sharp decline in the organic reach of your business's Facebook posts? You're not alone. Facebook's 2018 algorithm change impacted business pages by giving preference to posts from friends…

rebecca kowalewiczJanuary 17, 2020

Social Media Social Media Marketing

Instagram Removes Like Counts

In the spring of 2019, Instagram announced that it was testing, in select countries, the removal of the visible like counts on posts. The reason? Instagram wants users to not focus on the likes but rather on the quality of the content. While your followers won’t be able to see the number…

rebecca kowalewiczJanuary 3, 2020

Insights

Beginner’s Guide to Keywords in Google Ads

How to Build Brand Loyalty

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