Insights

What is Inbound Marketing?

As originally published in Forbes.com. Inbound marketing — it's a term you've likely heard of, but what does it really mean? With so many avenues of marketing available, sometimes it's hard to keep track. Inbound marketing refers to a technique of drawing customers to a product through a balance of…

rebecca kowalewiczApril 10, 2020

Social Media Social Media Marketing

Generation-Based Social Media Marketing

In this article we wrote for Forbes, we looked at generation-based social media marketing and what both marketers and brands need to be aware of when creating their messaging. As originally published on Forbes.com. Most marketing messages aren’t cross-generational, meaning that an ad that may resonate with one generation could…

rebecca kowalewiczMarch 27, 2020

Marketing Goals Social Media Marketing

Using Your Personal LinkedIn Profile to Grow Your Business

Have you considered using your personal LinkedIn profile to grow your business? You have a Facebook page, Twitter account, active pinboards on Pinterest, and a stylish Instagram account. But what about your LinkedIn profile? Or maybe you have a profile, but it hasn’t been updated in years. Using your personal…

rebecca kowalewiczMarch 13, 2020

Marketing Goals Websites

Beginner’s Guide to Keywords in Google Ads

As originally published in Forbes.com. Google Ads can be an effective way to reach an audience of new customers. However, if you do not have a well-thought-out keyword list, your search and display ads may not be shown to those much-coveted consumers. What is a keyword list? It is a…

rebecca kowalewiczFebruary 28, 2020

Branding Business Marketing Goals

How to Build Brand Loyalty

It’s always exciting when a new customer purchases a product or service from your company; however, that excitement grows once that customer becomes loyal to your brand. But with younger generations wavering from brand loyalty, many businesses are struggling to adapt to this new consumer landscape. Here are five tried-and-true…

rebecca kowalewiczFebruary 14, 2020

Social Media Social Media Marketing

Working with Facebook’s Algorithm

Working with Facebook's algorithm is the topic of one of our most recent Forbes articles. As originally published on Forbes.com. Have you noticed a sharp decline in the organic reach of your business's Facebook posts? You're not alone. Facebook's 2018 algorithm change impacted business pages by giving preference to posts from friends…

rebecca kowalewiczJanuary 17, 2020

Social Media Social Media Marketing

Instagram Removes Like Counts

In the spring of 2019, Instagram announced that it was testing, in select countries, the removal of the visible like counts on posts. The reason? Instagram wants users to not focus on the likes but rather on the quality of the content. While your followers won’t be able to see the number…

rebecca kowalewiczJanuary 3, 2020

Social Media Social Media Marketing Video

Social Media Video Optimization

Videos are, undoubtedly, one of the most consumed types of online content today. Video content, whether it is on your Facebook, Twitter, Instagram, LinkedIn, or YouTube account leads to more brand lift, more shares, and, ultimately, more foot or website traffic for your brand. However, ensuring that your social media…

rebecca kowalewiczDecember 20, 2019

Social Media Social Media Marketing Video

Instagram TV and Your Business

In June of 2018, Instagram launched a new feature, coined IGTV (Instagram TV). In its first full year, IGTV has gained traction among users, companies, and influencers. Utilizing Instagram in your company's social media campaigns is a must, especially if you are targeting a younger audience. But you might be…

rebecca kowalewiczDecember 6, 2019

Marketing Goals Social Media Social Media Marketing

How to Implement User-Generated Content in Your Marketing Strategy

User-generated content—what is it, and how can it help drive sales and online engagement for your brand and business? Well, it’s all in the name. Users (your customers) generate (share on social media) content (word-of-mouth about your brand). With us so far? When working with clients on social media marketing…

rebecca kowalewiczNovember 18, 2019

Insights

Beginner’s Guide to Keywords in Google Ads

How to Build Brand Loyalty

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