Insights

Marketing Goals Social Media Social Media Marketing

How to Automate Your Social Media Posts

Running a business is undoubtedly a lot of work. So, adding another task to do, like posting on social media, can be a hassle. And while businesses should maintain an active presence on their social media pages, there are tools that can help you post while you’re busy attending to…

rebecca kowalewiczDecember 17, 2018

Social Media Social Media Marketing

3 Tips to Foster Engagement on Facebook

Businesses of all sizes are seeing a sharp decline in Facebook engagement thanks to the social media behemoth’s 2018 change in algorithm, giving preference to showing friends and family posts to its user over business page posts. Outside of increasing your brand’s Facebook advertising budget, there are ways to keep…

rebecca kowalewiczDecember 3, 2018

Business Social Media Social Media Marketing

How To Find Your Customers On Social Media

As originally published on Forbes.com. According to the Pew Research Center's 2018 social media fact sheet, around 70% of Americans use some form of social media. With that many users, it can be overwhelming to understand which demographics use which platforms. Knowing who they are and where they're spending time online is essential to…

rebecca kowalewiczNovember 19, 2018

Branding Social Media Social Media Marketing

How to Find Your Brand’s Voice & Enhance Your Social Media Presence

In social media advertising, “voice” refers to how a brand expresses itself in its content. It is often defined by adjectives such as “passionate” or “quirky” and is known to heavily influence customer engagement. Which would you rather read: a stilted, salesy Twitter feed or an informational yet personable one?…

rebecca kowalewiczNovember 5, 2018

Business Marketing Goals

The Importance of Digital Brand Safety

Why brand safety is important to your business.

rebecca kowalewiczOctober 15, 2018

Business Social Media Social Media Marketing

Six Ways You Can Use Yoga Principles In Your Social Media Marketing

As originally published on Forbes.com. Most social media marketers know that their jobs can be hectic. With customers using social media 24/7, and with so many platforms to use, where policies and best practices seem to change daily, comparing social media marketing to yoga might sound like a stretch (no…

rebecca kowalewiczOctober 1, 2018

Business Marketing Goals Social Media Marketing Websites

Is Content Key to a Successful Digital Marketing Strategy?

If you own a business, you’ve likely heard that “content is king.” But how true is this statement? It is incredibly accurate. Content marketing — or the creation and distribution of valuable, relevant copy that attracts a clearly defined audience — strengthens your digital marketing strategy in several ways. 3 Ways…

rebecca kowalewiczSeptember 17, 2018

Business Social Media Social Media Marketing

Brand Response Time on Social Media

If a customer called your business to ask a question, more than likely you or someone from your team would pick up the phone and happily answer any inquires. So, why do most brands and businesses ignore, or at least delay, answering comments and reviews on their social media pages?…

rebecca kowalewiczSeptember 10, 2018

Business Marketing Goals

Is Your Email Marketing Compliant with the CAN-SPAM Act?

As originally published on Forbes.com. Most businesses use some form of email marketing. Whether it is a weekly newsletter or a monthly sales promotion, emails are a great way to reach an audience who wants to hear from you. After all, they all opted into your emails, right? While many…

rebecca kowalewiczAugust 20, 2018

Social Media Social Media Marketing

Twitter 101: Part Two

In our last blog, we took you through the process of setting up and promoting your business’s new Twitter account. But Twitter is no fun if you’re not tweeting! To keep it simple, here are five best practices to remember when tweeting from your business account. Use photos and videos.…

rebecca kowalewiczAugust 6, 2018

Insights

The Importance of Digital Brand Safety

Is Your Email Marketing Compliant with the CAN-SPAM Act?

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